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Latest Observations & Analysis

Here are the most popular stories that retailers and brands are reading right now to inspire them with their CX innovation work.

Beauty Why The Next Decade Has The Potential To Be The Most Inclusive Yet

After a year of progress, inclusivity is poised to change the face of retail and beyond. Here's how the industry is implementing next-gen tech and innovation to enable diverse and flexible experiences that accommodate all

Podcast: How An Online-Only Produce Subscription Is Reaching Every Household In America

In this episode, PSFK sits down with the subscription grocery platform's founder Abhi Ramesh to find out how his startup is transforming the way America accesses produce, and its plans to scale nationally by remaining online-only

Fashion & Apparel STORY at Macy's "Home for the Holidays" Activation Brings Gifting To Life With Special Events

'Tis the season for gingerbread making and cocktail inspiration—so the retailer is exciting consumers this December to spread the cheer with a special immersive holiday curation and programming from STORY

Automotive Consumer Expectations For Retail Experiences In 2020 And Beyond

In partnership with Suzy, PSFK research reveals that tomorrow's consumers will expect increasingly personalized and localized offers and experiences that go beyond mere transactions

Interview How Ecommerce Startup Curated Achieved A Near 0% Return Rate Through Expert Guidance And Service

In an age of Amazon efficiency, consumers can lack access to thoughtful guidance and expertise. Curated is working to change that, connecting shoppers with sports and travel aficionados to guide them through their purchase—and achieving a lower-than-1% return rate

Brand Activation & Immersion How Marriott’s Aloft Sub-brand Uses Music To Reach Experience-Obsessed Millennial Travelers

PSFK spoke to the hotel brand about increasing entertainment services for the younger consumer by localizing talent in a series of experience-focused concerts

Retail Morphe Beauty Is Tapping The Creative Consumer With In-Store Studios

The fledgling cosmetics brand continues to blur the line between physical and digital experiences, hoping to drive traffic to its growing fleet of stores with on-premise creator studios

Analysis How Retailers Like Nike Use Predictive Merchandising To Keep Up With Customers

By paying attention to trends with by-the-minute accuracy, these clothing brands change out their stock constantly to engage shoppers

Shopper Education & Assistance DSW's NYC Popup Encourages Consumers To Give Back This Holiday Season

This shoe retailer is elevating the holiday retail pop-up experience into an opportunity to make a difference in children's lives, blending philanthropic initiatives with an immersive space