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Latest Insights & Analysis

Here are the most popular stories that retailers and brands are reading right now to inspire them with their CX innovation work.

Merchandising & Curation How Brands Like Adidas Are Using Consumer Data To Cater To Specific Needs

From PSFK and Microsoft's Retail Trends Playbook 2020, here's how three retailers are using machine-learning and analytics to optimize their marketing strategies

Podcast: Why The Future Of Automotive Retail Is About The Drive, Not The Destination

In this episode, PSFK researchers present the latest insights on automotive retail, highlighting where leadings car brands are innovating along the path to purchase to enable curated, on-demand customer journeys and ownership experiences

Brand Activation & Immersion How Airports And Airlines Like Cathay Pacific Are Prioritizing Wellness & Relaxation

Catering to consumers' interest in wellness, airports are upgrading the travel experience with yoga, meditation and other calming activities

Automotive How Brands Like Uber And Microsoft Meet In-Moment Needs With Multimodal Mobility Apps

Detailed in PSFK's Automotive CX Debrief, mobility companies are diversifying their offerings, letting customers switch between options like car sharing, public transportation, bikes and scooters as their needs change

Interview Interview: How Media Outlet Hacking Finance Delivers Content For A Fairer Future

Editor Leslie Campisi explains how the online publication aims to democratize finance by diversifying who talks about it, striving to redefine the industry from the ground up and describing how that will occur through integration with other sectors

Beauty Op-Ed: PSFK Visits The Retail Development At New York’s Hudson Yards

New York's newest luxury lifestyle development succeeds as a mall, but is that enough for it to be successful?

Delivery & Logistics Interview: How Carvana Is Bringing The Entire Car-Buying Experience Online With Its Vertically Integrated Platform

This ecommerce retailer is helping the automotive category move online, solving for issues like financing, test drives and more for today's digital audience

Fashion & Apparel How Brands Like Shisheido Create Immersive Airport Retail Experiences

These three leading travel retailers are engaging pre-boarding passengers through multisensory popups, mixed reality and more

Fitness & Sport How Brands Like Fabletics Are Enabling Better Customer Recognition Through Synched CRM

From PSFK's Retail Trends Playbook 2020, made in partnership with Microsoft, here's how three brands are delivering quality personalization through channel-to-channel synchronicity