PSFK
Report Library
Our members receive access to new monthly reports as well as to our vast library of existing major research reports, white papers, and city guides.
PSFK Report Library
PSFK On-Demand
PSFK
On-Demand
PSFK Members can ask us research questions as needed, with the ability to request bespoke reports.
PSFK
Newsletters
With a PSFK Membership comes unrestricted access to all our newsletters.
PSFK Newsletters
Database
Database
Members can pull from a range of quantitative, expert-enriched and analytical insights from our vast archive of 100K research points.
Webinars
Monthly webinars help our members contextualize our latest research findings, and allow them to garner insights from our reports before anyone else.
Analyst Calls
Analyst Calls
PSFK Members pressed for time can reach out to schedule a 1:1 call with one of our retail analysts.
Events
Attend our retail-focused salons and flagship conferences as our guest at a discount.
Events

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Latest Observations & Analysis

Here are the most popular stories that retailers and brands are reading right now to inspire them with their CX innovation work.

Case Study Meet The Underwear Brand That's Putting Customer Feedback First

TomboyX is a brand that focuses on queer, non-binary people, and it's gained a huge following by listening to consumers and designing the brand based on direct recs

Podcast: Strategies For Cracking The Gen Z Code

In this show, PSFK researchers uncover the values, needs and behaviors of Gen Z consumers as well as offer actionable strategies for brands and retailers to best engage with this unique, purpose-driven cohort

Events Vote For PSFK's Future Of Retail Presentation At SXSW 2020

PSFK is proud to announce that we're in the running to present our research at next year's SXSW festival in Austin, Texas

Food & Beverage This Dating App For Food Could Put An End To Boring Office Snacks

Designed to make snacking more fun, a new platform from food delivery service Tyme allows workers to swipe left or right on snacks before their office orders them

Interview Meet The Vegan Brand Reinventing The Dessert Aisle For All

PSFK interviews the co-founder of Dream Pops, a plant-based ice cream company that sells both DTC and via mass retail, about identifying an unmet consumer need, its weekly popup strategy and non-vegan positioning

Beauty Kinfield's Founder Is Rebuilding The Outdoors Category From The Inside

The way we approach the great outdoors hasn't changed in a long time. Now, Nichole Powell is modernizing the industry with a DTC startup that speaks to an 'outdoors-ish' audience and validates smaller moments like those from one's own backyard

Health Ocean Spray On Its New Brand Strategy To Scale Health-Forward, Sustainability-Focused Food

Through an innovation hub and a new focus on wellness, the brand is changing its strategy to court conscious consumers, saving them the choice between big brand or farmer's market with a hybrid approach

Advertising How Nike, Hims And More Are Using Branded Content To Connect With Consumers

Thanks to the podcast boom and the prevalence of YouTube, brands are taking the opportunity to explore new ways to educate and connect with audiences through media and more

Hotels, Hospitality & Travel Meet The Travel Startup That Puts A Personal Planning Assistant In Your Favorite Chat App

PSFK speaks to the CEO of Eddy Travels, a voice-activated, personalized travel planning AI for digital and mobile-first consumers, about reinventing the traveler experience with a unified, chat-based platform