PSFK
Report Library
Our members receive access to new monthly reports as well as to our vast library of existing major research reports, white papers, and city guides.
PSFK Report Library
PSFK On-Demand
PSFK
On-Demand
PSFK Members can ask us research questions as needed, with the ability to request bespoke reports.
PSFK
Newsletters
With a PSFK Membership comes unrestricted access to all our newsletters.
PSFK Newsletters
Database
Database
Members can pull from a range of quantitative, expert-enriched and analytical insights from our vast archive of 100K research points.
Webinars
Monthly webinars help our members contextualize our latest research findings, and allow them to garner insights from our reports before anyone else.
Analyst Calls
Analyst Calls
PSFK Members pressed for time can reach out to schedule a 1:1 call with one of our retail analysts.
Events
Attend our retail-focused salons and flagship conferences as our guest at a discount.
Events

REQUEST INFORMATION

Please provide your details so we can respond with more information about PSFK membership and related services.

Latest Observations & Analysis

Here are the most popular stories that retailers and brands are reading right now to inspire them with their CX innovation work.

Beauty Kinfield's Founder Is Rebuilding The Outdoors Category From The Inside

The way we approach the great outdoors hasn't changed in a long time. Now, Nichole Powell is modernizing the industry with a DTC startup that speaks to an 'outdoors-ish' audience and validates smaller moments like those from one's own backyard

Podcast: Strategies For Cracking The Gen Z Code

In this show, PSFK researchers uncover the values, needs and behaviors of Gen Z consumers as well as offer actionable strategies for brands and retailers to best engage with this unique, purpose-driven cohort

Food & Beverage Ocean Spray On Its New Brand Strategy To Scale Health-Forward, Sustainability-Focused Food

Through an innovation hub and a new focus on wellness, the brand is changing its strategy to court conscious consumers, saving them the choice between big brand or farmer's market with a hybrid approach

Hotels, Hospitality & Travel Meet The Travel Startup That Puts A Personal Planning Assistant In Your Favorite Chat App

PSFK speaks to the CEO of Eddy Travels, a voice-activated, personalized travel planning AI for digital and mobile-first consumers, about reinventing the traveler experience with a unified, chat-based platform

Interview Inside The Ethical Online Marketplace That Helps Local Businesses Compete With Ecommerce

Small businesses can seem like they don't stand a chance against online shopping. But with an easy-to-use discovery site, curated online wholesale platform Faire is giving them a fighting chance

Brand Activation & Immersion How Sift's Innovative 'News Therapy' Experience Is Keeping Readers Up To Date Mindfully

PSFK chats with a co-founder of Sift, a news app experience that aims to inform younger readers without adding to their stress, helping them contextualize, navigate and digest current events calmly and thoughtfully as well as curb disengagement

Fashion & Apparel PSFK Research Paper Launch: Implementing Personalization In Apparel

Apparel industry mainstays and startups alike are taking personalized brand products and experiences to the next level, leveraging emerging technology and data collection methods to tailor the customer journey for today's over-saturated  consumers

Advertising How Interactive Packaging Bridges The Gap Between Customers And Brands

Using QR codes that activate everything from mobile games to Spotify playlists, innovative CPG brands are further educating and engaging shoppers with tech-enhanced packaging

Interview Universal Standard Is Connecting With Shoppers Through Inclusivity And Acceptance

PSFK sits down with Universal Standard's co-founder, whose beloved brand is the most size-inclusive brand on the market, about building community and rethinking ecommerce