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Latest Insights & Analysis

Here are the most popular stories that retailers and brands are reading right now to inspire them with their CX innovation work.

Fashion & Apparel Retail Trends Playbook Excerpt: How Retailers Like Walmart Empower Employees For Faster Service

Top retailers like H&M, Kohl's and more are marshaling AI-enabled tools that provide in-the-moment access to key data and analytics, streamlining staff communication and optimizing customer service

Podcast: How An Online Luxury Platform Converts The CBD-Curious Consumer

In this episode, listen to the Fleur Marché's founders explain how they parlayed consumer insights from their work at Goop into a luxury-oriented online-only business helping women address commen issues like anxiety or insomnia with research-backed, trustworthy CBD products

Brand Activation & Immersion How Companies Like WeWork Are Dedicating Physical Footprint To Relevant Service

Explore how three retailers are going beyond the point of transaction by dedicating store space to on-site services, introducing shoppers to different activities and skills related to their product mix

Home How Stores Like Levi's Times Square Engage Customers With Co-Creation Studios

These three leading retailers are raising the bar in experiential retail by offering shoppers a selection of create-your-own products and services

Interview Interview: How Online Supplement Service BINTO Offers Women Personalized, One-On-One Care

The subscription-based women's health brand aims to enable a future of accessible and affordable on-demand care, offering tailored regimens and personal telehealth sessions

Automotive How Brands Like BMW Derive Valuable Consumer Data Using Reciprocal Exchange

These four retailers are trading rewards and incentives with shoppers in exchange for shared information and invaluable intelligence

Delivery & Logistics Op-Ed: Why Are Brick-And-Mortar Stores Back In Fashion?

PSFK founder Piers Fawkes describes eight pillars for modern retailers to guide their in-store experience design in an evolving and digital-first retail landscape

Consumer Goods How Retailers Like Sam's Club Repurpose Physical Spaces For Fulfillment & Frictionless Checkout

Retailers are rethinking the use of the physical store, replacing cash wraps with mobile checkout and utilizing excess space for online order fulfillment

Retail Join PSFK For Automotive CX Immersion & Ideation Sessions, April 19

As part of this multi-segment session, professionals who work at brands, retailers and solution providers can expect to discuss CX in the auto industry and the implications in an off-the-record atmosphere