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Latest Observations & Analysis

Here are the most popular stories that retailers and brands are reading right now to inspire them with their CX innovation work.

Retail NYRIW Panel Preview: Engaging The Wellness Consumer

Ahead of speaking on our panel “Engaging The Wellness Consumer,” part of New York Retail Innovation Week, PSFK caught up with featured speakers for a better understanding of who these wellbeing-focused consumers are—and how their needs for education and community are creating new opportunities for brands to act as trusted partners

Podcast: Strategies For Cracking The Gen Z Code

In this show, PSFK researchers uncover the values, needs and behaviors of Gen Z consumers as well as offer actionable strategies for brands and retailers to best engage with this unique, purpose-driven cohort

Retail How Etsy's Phone Line Makes Holiday Gifting Easier Than Ever

From PSFK's newest report, shoppers won't have to worry about their impossible-to-shop-for loved ones thanks to Etsy's Holiday Hotline and "gift gurus"

Brand Activation & Immersion NYRIW Panel Preview: What Brands Looking To Open Their First Store Need To Know

Ahead of PSFK's "Opening Your First Store Panel" during the upcoming New York Retail Innovation Week, featured panelists weigh in on the challenges and opportunities facing brick-and-mortar retailers today, as well as the keys to a successful store experience.

Interview PSFK Retail Conference Preview: How To Use Data To Build Connection And Community

Ahead of speaking at our Future of Retail 2020 Conference, Lakshmi Rengarajan talks to PSFK about applying lessons from her work creating genuine connections in online dating to all relationship and community building, personal and professional alike

Features Gen Z And Millennials Are Getting Real. Here's How Brands Are Keeping Up

In a retail landscape saturated with attempts at authenticity, what can set brands apart in the minds of these influential younger consumers? The ability to demonstrate realistic imperfection, be open to discussions of mental health and engage in activism without a veneer of false positivity

Interview Inside The P2P Sharing Platform For Luxury Apparel That Connects Wearers Via Local Dry Cleaners

Wardrobe is a just-launched circular clothing rental platform aiming to take sustainability and affordability to the next level, letting members borrow luxury, designer and vintage fashion from each other’s closets

Analysis How Retailers Like Nike Use Predictive Merchandising To Keep Up With Customers

By paying attention to trends with by-the-minute accuracy, these clothing brands change out their stock constantly to engage shoppers

Case Study Burberry And Apple Team Up To Offer Tech-Enhanced Customer Service

R Message is a new feature on Burberry's app that allows VIP shoppers to chat directly with store associates, strengthening bonds and sales