3D computer graphics

Banks, Insurance & Financial Services Visitors To Fred Segal's 29 Rooms Popup Can Shop Its Online Store IRL

Visitors to the retailer's popup can shop a virtual rendering of one of its IRL stores, browsing and buying through a 3D simulator and receiving a one-time perk of $30 in credit for a $200 purchase made with MasterCard

Fashion & Apparel Customers Can Browse Shopify Brands In Augmented Reality

The shopping site's new features are designed to allow smaller retailers to create richer consumer shopping experiences and drive engagement

Home Online Wayfair Shoppers Can Imagine Furniture In Their Home In 3D

The furniture retailer is enabling improved online home goods shopping through its implementation of a spatial-computing browser, letting shoppers point and click to trial items

Brand Activation & Immersion How AR Prompts Deeper Consumer Engagement Around Content

Major media brands are producing augmented reality content that adds an interactive layer to their storytelling

Advertising Gatorade 3D Printer Creates Human Figures In Cascading Drops Of Water

The device, created to promote the brand's G Active bottled water, used motion capture and 3D modeling to render bodies in motion in real time

Retail Interior Design Partnership Shows How Media Can Bolster Brands

Through a collaboration with 3D interior design service Modsy, Architectural Digest's website Clever tests the waters of the retail space

Technology Microsoft’s New Virtual Touchscreen Enhances Mixed Reality

The HoloLens features the capability for a Tablet-like experience while in virtual reality, letting users swipe their fingers in the air to use the touchscreen

Entertainment Facebook's VR Experiment Lets Users 'Enter' Old Photos

A Facebook prototype creates dream-like 3D spaces from 2D photos for viewers to explore in virtual reality

Advertising Adidas Teases Fans With An AR Unboxing

Adidas built an augmented reality feature for its latest shoe drop, which only requires a device with a camera

Design This App For iPhone X Lets You Paint Your Face In AR

Face Maker uses the iPhone X's 3D facial recognition to make face painting virtual

Design Interior Design Service Builds A 3D Model Of Your Room

This service uses photos of your room to generate a precise 3D model and fill it with furniture

Food & Beverage Cook From Every Angle With This Fun 3D Recipe

Make a Banoffee Pie with a 3D recipe that guides you step by step

Technology This Digital Comic Strip Adapts The Format For The Modern Age

Protanopia mixes together 2D animation with 3D for an interactive comic that expands with a tilt of your tablet

Advertising Nvidia Has Built Their Own Functioning Holodeck

The space will allow them to view a photorealistic version of their ideas to facilitate a more efficient development process.

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