Companies like Quince Imaging are leveraging projection mapping to pump-up fans before games, as seen in Clippers vs. Nuggets exhibition
Projection mapping provides artists and creators with a new way of transforming surfaces into visually stunning art pieces.
The Célestins theater in France is turned with a playable and fun projection.
Wieden + Kennedy introduce the new sneakers with a three-storey-tall image of Carmelo Anthony.
Real motion gaming technology was used to create the interactive installation.
The 'Project Your Imagination' competition winner inspired a 3D projection on the Battersea Power Station.
The 3D Projection Mapping craze continues in Paris, as part of Adidas' new campaign celebrating athletes that are 'all into' their sport, or at least very much into music.