7-Eleven

Analysis How Services From The Likes Of Ford Bring The Goods Right To The Consumer

In-step services grow the relationships between brands and consumers outside of the traditional store format, reaching shoppers wherever they go

Automotive PSFK Research Paper Launch: Elevating Public Spaces Through Tech-Enabled Experiences

How brands are leveraging technologies to maximize visitors’ experiences in public spaces and reimagining city life for modern urbanites

Food & Beverage 7-Eleven Customers Can Enjoy Beer On Tap And Organic Fare

The convenience chain is testing out alternative store formats to compete with Amazon Go, launching a Dallas location emphasizing fresh and organic options as well as an on-site Taqueria

Banks, Insurance & Financial Services 7-Eleven Brings Alipay And Wechat Digital Payment To Customers In Canada

7-Eleven is the first convenience store in North America to accept the popular mobile payment apps, initially targeting Chinese tourists and hoping to attract Canadian customers

Grocery, Convenience & Supermarket 7-Eleven Offers Customers Mobile Check-Out Capability

The convenience chain is launching a mobile self-checkout feature that lets customers scan and pay for items with their phones while they shop, eliminating the need to wait in line

Loyalty & Membership Hershey Is Battling Declining Candy Purchases In the Grocery Aisle. Now A Former Unilever Exec Is Fighting To Sweeten Sales With Deep-Data Insights

Doug Straton, chief digital commerce officer, is spearheading a digital transformation of the confectionary giant to turn waning ‘impulse buys’ into planned purchases

Shopper Marketing & Promotion Coke And 7-Eleven Entertain World Cup Fans With 'Predict And Score' Game Series

World Cup viewers across 14 countries can participate in Coke's largest-ever customer activation, benefiting from a major cultural event to raise brand awareness, drive consumer engagement and promote products, having participants enter by purchasing specially marked "Share a Coke" cans

Hotels, Hospitality & Travel Guests Staying With Airbnb In Japan Can Pick Up Their Keys At Convenience Stores

The travel brand is collaborating with convenience establishments like 7/11 country-wide to ease the check-in process during Japan's current tourism influx

Entertainment AR Turns 7-Elevens Into Movie-Promoting Gamezones

An engaging form of advertisement promotes the second installment of the popular Deadpool franchise - and gets people into stores

Cafe & Restaurant 7-Eleven Introduces Local, Restaurant-Style Meals

Italian, Asian, and Mexican meals are being tested at the convenience store chain

Retail 7-Eleven Delivers Slurpees To Customers' Homes For The Ultimate Convenience

The convenience store partners with Flirtey to make the first at-home drone delivery in the United States

Advertising Snickers Social Campaign Can Tell When You Are Sad And Try To Cheer You Up With Chocolate

To make the Internet a better place, the chocolate gets cheaper as tweets get angrier

Advertising 7-Eleven Converts Store into Pop-Up Chapel for Stockholm Pride Parade

The convenience store chain let gay couples get married during the Swedish capital's pride parade

Design 7-Eleven Rebrands To Appeal To Health-Conscious Millennials [Pics]

Global convenience store chain strips down its logo and store design for a "cleaner" look.