Retail

Consumer Goods Chanel Invests In Boston Silk Startup In Commitment To Sustainability

As the luxury brand continues its efforts to reduce environmental impact, it turns to the new U.S.-based startup Evolved By Nature, which manufactures real silk using an eco-friendly method with the potential to impact the retail, beauty and medical markets at scale

Analysis The Drive-Thru Beauty Trend Making Cosmetic Procedures Mainstream

These five brands are making medically-enhanced beauty treatments accessible and acceptable

Food & Beverage Shoppers Can Pay With Their Face At Carrefour's Flash Concept Store

The French grocery retailer is testing facial recognition software that allows customers to pay with a facial scan—no register or bar codes required

Brand Activation & Immersion PSFK's New Innovation Report On Food Service Offers Key Lessons For All Retailers On How To Perfectly Deliver On Personal Tastes

From frictionless ordering and dynamic menus to optimized delivery, food service operators are leveraging technology to create a more dynamic customer experience

Delivery & Logistics PSFK Visits EastPack, The East Coast's Leading Packaging Convention

Packaging is undergoing a kind of revolution as consumer habits change, requiring more focus on the environment and on delivery—here's what we found at one of the world's largest packaging expos

Automotive Porsche 'Second Skin' Lets Drivers Design Custom Wraps Virtually

Vehicle owners can show off their passion for art, design or racing with the click of a button thanks to a virtual configurator that applies personalized livery design to any Porsche

Beauty How Brands Like Alibaba Are Using AI To Further Personalize Skincare

From interactive makeup mirrors to selfie-based skin analyses, leading brands based in Asia are bringing expert-led and personalized advice to consumers' fingertips

Features The French Beauty Names Leading The Customization Game With AI Technology

From skin diagnosis tools to skin sensor sticks, top names like L'Oreal and La Roche-Posay are not only finding unique opportunities to implement AI and analytics, but also encouraging consumer adoption at scale

Gen Z HelloAva Is The Digital Assistant Poised To Make Personalized Haircare More Accessible

The CEO and CCO of the AI-enabled haircare personalization software explain how it produces free tailored advice and gets smarter as customers use it, harboring the potential to make high-tech haircare mainstream in partnership with Unilever

Design Op-Ed: The Future of Retail Is Human

Author Jeff Sharpe explains why there is no one-size-fits-all formula to branding, instead providing five pillars to guide retailers in taking stock of their unique audience and building an emotive identity that resonates, both online and off

Merchandising & Curation L'Oreal's ModiFace Brings Virtual Makeup Trial To Amazon Mobile Shoppers

In an exclusive with PSFK, the CEO of ModiFace speaks to the power of the beauty x tech co's proprietary artificial intelligence and AR simulation to enhance digital discovery and boost shopper confidence—at scale

Fashion & Apparel Jenzy Lets Parents Snap A Photo To Style And Size Kids' Shoes

From PSFK's Back-To-School Deck: Retail Trends report, here's how two leading brands are streamlining busy parents' lives with mobile experiences that locate in-store items and use photos to size kids' wares

Entertainment Interactive Horror Experience Brings New Life To A Former Department Store

Retail has never been scarier than at Haunted Basement, which will take over a vacant storefront in a Minnesota mall, highlighting the creative repurposing of dead retail space

Home Amazon, Macy's And More Are Building Home Shopper Confidence With Virtual Customization

From PSFK's Digitizing The Homebuying, Browsing & Mortgage Experience report, here's how three brands are using AI, VR and more to provide customers with virtual previews of their future homes, increasing their confidence and driving sales