Retail

Case Study Target Announces Huge New Food And Beverage Line Called Good & Gather

The in-house, health-forward grocery line, Target's largest, will be available in mid-September, with additional product launches coming through late next year

Fashion & Apparel Meet The Underwear Brand That's Putting Customer Feedback First

TomboyX is a brand that focuses on queer, non-binary people, and it's gained a huge following by listening to consumers and designing the brand based on direct recs

Analysis On-Demand Support Is Transforming Customer Service At H&M, Walmart And More

Companies of every size are implementing on-demand support networks that are able to connect customers to human representatives instead of AI or bots

Brand Activation & Immersion Mylk Guys Is An Online Vegan Grocery Haven For Shoppers And Startups Alike

This vegan-certified online grocery store is a new platform that allows food startups to get their products noticed by hungry consumers

Advertising How Pepsi And Walgreens Are Bringing Digital Personalization To IRL Campaigns

Taking targeted advertising to the next level, Pepsi and Walgreens both launched tech-forward campaigns tailored to individual consumers in physical locations

Consumer Goods How Tech X Apparel Is Helping Brands Like Under Armour Personalize The Wearing Experience

With exclusive content and improved athletic tracking, apparel from retailers like Wrangler and Mammut is further immersing consumers in the brand experience

Design This Cruise Line Is Offering Luxury Apartments To World Travelers

Blue World Voyages is a new cruise brand that's offering 40 high-end residences aboard its maiden ship, which will launch in 2021

Banks, Insurance & Financial Services Apple Users Can Now Go Wallet-Free With A New Digital Credit Card

The tech giant is now venturing into banking with the Apple Card, an online-first credit card that's available to all of its U.S. users

Entertainment How CPG Names Like Pepsi And KIND Are Reimagining Storytelling With AR

Leading brands are stepping-up the storytelling game with immersive experiences that combine the history of the brand with AR

Customer Experience Journey From Pinterest To Amazon, Retailers Are Improving Apparel Shopping Through AI Personalization

Taking data from customers' searches and body types, the following brands and services have incorporated AI into the recommendation process, catering to every apparel shopper both online and off

Cafe & Restaurant This Swedish Restaurant Is Creating A Climate-Proof Kitchen

Restauranglabbet is a research lab and restaurant concept that tests sustainable practices while serving a dining room full of customers

Automotive Bosch Announces Glasses-Free 3D-Enhanced Driving Experience Designed To Improve Safety

The manufacturer is working on 3D displays for cars that could alert and assist drivers without the need of glasses or any other special technology

Podcast: Blume's Revolutionary Take On Self-Care And Menstruation

In this episode, PSFK speaks with the digital-first feminine care brand's CEO and co-founder, Taran Ghatrora, to discuss audience education and trust

Retail Ford Experiments With Smart Lab Popups To Drive Dealership Sales

The auto brand is testing out small-format, expert-staffed store experiences that bring cars to high foot-traffic areas to meet enduring consumer demand for in-person vehicle discovery