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Aaron Dignan

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In-store augmented reality features animate products on virtual models and point shoppers to compatible items, bringing the most useful elements of online browsing to physical retail
June 18, 2018

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Aaron is a founding partner of Undercurrent, a leading digital agency that advises global brands and complex organizations on their future in an increasingly technophilic world. In addition to consulting, Aaron is the author of Game Frame, a book that explores the intersection of game mechanics and everyday life.

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Adam is an entrepreneur. He is the chairman and CEO of Assembled Brands, a collection of fashion brands, and co-founder and chairman of General Assembly, a private school for professional development.

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