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January 16, 2019 | New York City
In-store augmented reality features animate products on virtual models and point shoppers to compatible items, bringing the most useful elements of online browsing to physical retail
June 18, 2018

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Benjamin White is one of the co-founders of Brazil-focused startup accelerator 21212, a new company aimed at building bridges between Rio de Janeiro and New York City. Focused primarily on digital projects, Benjamin’s startup combines New York pragmatism with Rio ingenuity and creativity to build some of the most innovative startups in Brazil. For example, the 21212 Digital Accelerator is working with WeDemand!/Queremos!, a crowd-funding service where fans can bring their favorite bands to their cities around Brazil and the US.


Adam is an entrepreneur. He is the chairman and CEO of Assembled Brands, a collection of fashion brands, and co-founder and chairman of General Assembly, a private school for professional development.

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