account planning

Advertising The History And Future Of Account Planning: A Female Perspective

A panel commemorates the contribution of planners to the business of advertising.

Design This Week In Brand Strategy & Marketing

PSFK curates some of the strategy, digital and creative advertising news catching our attention this week.

Syndicated Ed Cotton: Are Ad Agencies Now In The Product Development Business?

In our tech savvy age, it has become the job of the agency to help less advanced companies create products to help navigate this new landscape.

Innovation This Week In Brand Strategy & Marketing

PSFK curates some of the strategy, digital and creative advertising news catching our attention.

Work Ed Cotton: 5 Lessons From Planningness

The practical side of Planningness is unique strength and it’s one event where speakers have the opportunity to “work the crowd”- who are willing and highly able. What did we learn?

Advertising Insights Don't Exist

Farrah Bostic at Pretty Little Head got us wondering if we've 'observed' insights to death.

Design Ed Cotton: A Tool To Help Planners Define The Strategic Landscape

It's pretty easy to get confused and caught up when you are trying to plan ahead- there can be lots of blurring between strategy, vision, mission and plannerspeak.

Interview Curiosity Matters: Planning, Strategy And Farming

Molly Aaker talks to Rupert Newton, who shares ideas and gives advice based on his 20 years of experience in communications planning and creative strategy.

Technology Ed Cotton: Great Ideas Now: A How To Guide

When it comes to benchmarking greatness in the world of communication, it's never been tougher. The old formula of making a better 30 second spot than 99.5% of the output, doesn't suffice any more.

Innovation Ed Cotton: Collaboration Can't Happen In A Divisive World

The ad industry is going through something of a cultural shift and will emerge in a new space where collaboration is going to be a critical component for success.

Work Chris Riley: Whose Work Is It Anyway?

Tension is the elemental force of creativity. Creativity is about making something new, pulling it out of the universe and presenting it to us so that we see differently and feel new feelings. A power of photography is that it plays with our sense of reality.

Advertising Design Strategist, Novelty Manager & More [Jobs We Love]

New listings from PSFK’s job board, including opportunities from from LEGO, MTV and fuseproject.

Home Ed Cotton: Creative Brief Project- Don't Google Your Way To A Brief

There's no substitute for real time spent with real people learning about human connections to brands and categories.

Technology Ed Cotton: The Creative Brief Project

The Account Planner's most important "product" is supposed to be the creative brief. However, things have changed.

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