Accountability

Analysis When Collecting Customer Data, Best Practices Include Transparency And Clear Rewards

From offering shoppers total transparency to providing them obvious benefit for info-sharing, here are four critical pillars of data collection that let both customer and retailer win

Features How Retailers Like Tencent Are Optimizing Shopper Analytics With Behavioral Heat Mapping

From PSFK's Shopper Data Debrief report, here's how today's brands and retailers are retaining valuable consumer data from in-store tracking technologies

Fashion & Apparel How Retailers Like Guess Are Personalizing The Shopping Experience In Real Time With Contextual Targeting

From PSFK's Shopper Data Debrief, here's how today's leading brands are using RFID and related technologies to provide relevant recommendations and assistance in real-time

Loyalty & Membership From PSFK's Shopper Data Debrief: Key Levers To Build Trust Around Shopper Data Exchange

PSFK breaks down how brands and retailers can gain trust and build loyalty by creating a two-way data exchange with their customers

Fitness & Sport Retail Trends Playbook 2020 Takeaways: The Four Pillars Of Next-Generation Digital Integration

Take a look through the top digital transformation strategies for tomorrow's leading retailers

Beauty Report Launch: Check Out PSFK’s Shopper Data Debrief

Our latest report shows how retailers can leverage in-store analytics to create a mutually beneficial exchange with consumers

Automotive Automotive CX Briefing Preview: Car Buying And Owning For The Next Generation

Ahead of PSFK's Automotive CX Briefing event this Thursday April 18, Senior Strategist Penn Whaling shares a preview of insights the discussion will offer on innovation in car buying and owning experiences for a DTC landscape and digital-first consumer base

Store Experience & Design Watch: Shopper Data Debrief Webinar Video

PSFK President of Research & Strategy Scott Lachut and Senior Strategist Penn Whaling guide viewers through the 30+ page report detailing how retailers can leverage new tools to capture shopper data in the physical store

Op-Ed Op-Ed: Why Personalization Is Essential–But Not A Silver Bullet

Author Shana Pilewski explores why personalization is a full-fledged discipline, requiring proper education of all internal stakeholders and building of robust ecosystems to get it right

Delivery & Logistics Food Lion Grocery Implements AI To Optimize Food Supply Ordering

The supermarket chain's food ordering system will utilize artificial intelligence in order to better meet customer needs, aggregating demand across thousands of stores

Brand Activation & Immersion Digital Native Apparel Brand Tests Brick And Mortar At New York's Hudson Yards

Menswear brand Mack Weldon launches an interactive brick-and-mortar outpost as its first venture into physical retail, complete with gaming competitions and discovery-led education

Merchandising & Curation Office Depot & Alibaba Offer U.S. Business Owners Global Market Access

The office supply brand's platform on the etailer's site aims to leverage the former's capabilities and localized connections with the latter's global reach, helping SME's better tap China's ecommerce market

Retail Join PSFK For Automotive CX Immersion & Ideation Sessions, April 18

As part of this multi-segment session, professionals who work at brands, retailers and solution providers can expect to discuss CX in the auto industry and the implications in an off-the-record atmosphere

Hotels, Hospitality & Travel Report Launch: Check Out PSFK’s New Automotive CX Debrief

Our latest report shows how a legacy industry is transforming itself through direct-to-consumer strategies

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