Direct-to-consumer brands embrace old-fashioned brick and mortar, meanwhile inspiring legacy retailers to create immersive retail playgrounds that merge curation with technology

The snack brand's augmented reality popup encouraged passersby to scan QR codes to reveal the sugar content of many popular processed foods from competitors like General Mills and Kellogg's

Festival attendees can pair their Bose Frames with the Coachella app for access to real-time audio notifications and updates about the event

The luxury retailer's Coachella activation will feature retro aesthetics, virtual reality, customizable lipstick bullets, expert makeovers and more

The Parisian retailer is challenging its brands to push the in-store experience envelope with a "geek mais chic" tech-themed spring showcase, featuring everything from digital art personalization to drink-mixing robots