Brand Activation & Immersion David Bowie Fans Can Experience Dedicated Exhibit On Their Phones

Sony is now bringing the museum experience, which explores the singer's life via various media and memorabilia, straight to audiences' phones, making art more accessible to a wider audience

Entertainment How Brands Are Enhancing Fictional Narratives With Real-Life Immersion

From Star Wars to indie projects, entertainment companies are extending their reach by creating fully immersive experiences that let fans live out their favorite narratives

Advertising Pop-Up Magazine Is A Blink-And-You’ll-Miss-It Experiment In Storytelling

We interviewed Pop-Up Magazine's co-founder Chas Edwards on what's in store at this year's ephemeral live magazine show

Design Robot Actor Takes To The Stage In London

The robot actor is a fully-fledged cast member and can move around the stage, gesticulate and talk

Automotive BMW Is Reimagining Car Interiors As A New Kind Of Living Space

Driving duties will become secondary to an interior that facilitates relaxation, work and entertainment activities