Acura

Automotive Report Launch: Check Out PSFK’s New Automotive CX Debrief

Our latest report shows how a legacy industry is transforming itself through direct-to-consumer strategies

Brand Activation & Immersion Facebook Gamers Can Test Drive An Acura On Their Phone

The ILX Total Control from Acura is an interactive experience on Facebook's Instant Games that offers test drives of the 2019 sedan, aiming to boost interactivity and accessibility by appearing on a platform younger consumers are already familiar with

Packaging & Product Engagement Honda Could Enter Toy Market With Plush Car That Calms Infants

The automaker tested out over 30 of its engine sounds on a group of infants to see which one was the most effective, offering parents the chance to try out the soothing revs on its website

Merchandising & Curation Acura Lets Fans Design Their Own Car On Instagram Stories

Fans of the premium vehicle brand can mock up their own customized Acura 2019 ILX on their Instagram story, availing themselves of the digital sticker packs designed by influencers and Giphy artists

Retail How Some Brands Are Starting To Bet Big On Augmented Reality

Brands such as L'Oréal and Acura are investing in augmented reality to propel their brand experiences forward

Advertising Acura Cockpit Envisions The Future Of Autonomous Travel

The car brand has built a proof that offers a sneak peek of the self-driving vehicle experience

Design In-Built Car-Sharing & Self-Parking At 2015 Detroit Auto Show

New generation performance cars from Ford, Chevy and Accura stole the spotlight at this year's NAIAS

Gaming & Play Dave Pinter: Why Affordable Sports Cars Are Making A Comeback [Detroit 2014]

The SUV and Crossover markets saturated, attention has turned to reviving cars promising fun more than practicality.

Innovation Acura Transforms Twitter Timeline Into An Animated Flipbook [Pics]

The car maker tweeted 150 custom illustrations in sequence to promote the Acura NSX’s appearance in a web series.

Luxury Are Japanese Automakers Having A Midlife Crisis?

Infiniti is the latest Japanese automaker to reveal a new performance car which challenges the luxury perception of the brand.

Home Sneak Peak At Honda And Acura's Celeb Packed Super Bowl Ads

Honda and Acura's new Super Bowl spots recruit Jerry Seinfeld, Jay Leno, and Matthew Brodrick as Ferris Bueller himself.

Work Acura's New Supercar Will Be Made In The USA

Honda's R&D and manufacturing facilities in Ohio chosen to build the innovative flagship vehicle.

Design Acura And Richard Chai Create A Team Of Fashionable Superheroes

An up-and-coming designer collaborates with the popular car company to create costumes and accessories for the latest Marvel comics film, Thor.

Advertising Wall Street Journal Breaks Down Paywall With Automotive Sponsored Content

Yesterday, content on WSJ.com was free to readers thanks to a sponsorship from Honda Acura's ZDX.