Our latest report shows how a legacy industry is transforming itself through direct-to-consumer strategies
The ILX Total Control from Acura is an interactive experience on Facebook's Instant Games that offers test drives of the 2019 sedan, aiming to boost interactivity and accessibility by appearing on a platform younger consumers are already familiar with
The automaker tested out over 30 of its engine sounds on a group of infants to see which one was the most effective, offering parents the chance to try out the soothing revs on its website
Fans of the premium vehicle brand can mock up their own customized Acura 2019 ILX on their Instagram story, availing themselves of the digital sticker packs designed by influencers and Giphy artists
Brands such as L'Oréal and Acura are investing in augmented reality to propel their brand experiences forward
The car brand has built a proof that offers a sneak peek of the self-driving vehicle experience
New generation performance cars from Ford, Chevy and Accura stole the spotlight at this year's NAIAS
The SUV and Crossover markets saturated, attention has turned to reviving cars promising fun more than practicality.
The car maker tweeted 150 custom illustrations in sequence to promote the Acura NSX’s appearance in a web series.
Honda and Acura's new Super Bowl spots recruit Jerry Seinfeld, Jay Leno, and Matthew Brodrick as Ferris Bueller himself.
An up-and-coming designer collaborates with the popular car company to create costumes and accessories for the latest Marvel comics film, Thor.
Yesterday, content on WSJ.com was free to readers thanks to a sponsorship from Honda Acura's ZDX.