Acura

Automotive The Future Of Car Buying And Owning According To Acura Designers

Amidst changing consumer behaviors in a booming sharing economy, vehicle owning will endure, say Acura experts—but will have to be more about a personal connection than A-to-B transportation

Advertising How Auto Brands Like Acura Reach Consumers With Dynamic Digital Marketing

From Renault to Acura, today's leading auto retailers are paving the route towards a more seamless and connected buying experience by leveraging social media engagement via Instagram, Twitter and more

Brand Activation & Immersion Report Launch: Check Out PSFK’s New Automotive CX Debrief

Our latest report shows how a legacy industry is transforming itself through direct-to-consumer strategies

Gaming & Play Facebook Gamers Can Test Drive An Acura On Their Phone

The ILX Total Control from Acura is an interactive experience on Facebook's Instant Games that offers test drives of the 2019 sedan, aiming to boost interactivity and accessibility by appearing on a platform younger consumers are already familiar with

Packaging & Product Engagement Honda Could Enter Toy Market With Plush Car That Calms Infants

The automaker tested out over 30 of its engine sounds on a group of infants to see which one was the most effective, offering parents the chance to try out the soothing revs on its website

Merchandising & Curation Acura Lets Fans Design Their Own Car On Instagram Stories

Fans of the premium vehicle brand can mock up their own customized Acura 2019 ILX on their Instagram story, availing themselves of the digital sticker packs designed by influencers and Giphy artists

Loyalty & Membership Could The Auto Dealership Of The Future Sell Experiences Over Cars?

As disruptions from driverless cars to ride-hailing services continue to transform the automotive retail landscape, brands increasingly are turning to selling experiences rather than products to connect with consumers

Retail How Some Brands Are Starting To Bet Big On Augmented Reality

Brands such as L'Oréal and Acura are investing in augmented reality to propel their brand experiences forward

Design Behind The Wheel Of A Passion Project From Lexus

Originally intended as a design study, the Lexus LC-500 becomes a halo vehicle for the brand

Hotels, Hospitality & Travel Acura Cockpit Envisions The Future Of Autonomous Travel

The car brand has built a proof that offers a sneak peek of the self-driving vehicle experience

Technology In-Built Car-Sharing & Self-Parking At 2015 Detroit Auto Show

New generation performance cars from Ford, Chevy and Accura stole the spotlight at this year's NAIAS

Innovation Dave Pinter: Why Affordable Sports Cars Are Making A Comeback [Detroit 2014]

The SUV and Crossover markets saturated, attention has turned to reviving cars promising fun more than practicality.

Advertising Acura Transforms Twitter Timeline Into An Animated Flipbook [Pics]

The car maker tweeted 150 custom illustrations in sequence to promote the Acura NSX’s appearance in a web series.

Luxury Are Japanese Automakers Having A Midlife Crisis?

Infiniti is the latest Japanese automaker to reveal a new performance car which challenges the luxury perception of the brand.