Amidst changing consumer behaviors in a booming sharing economy, vehicle owning will endure, say Acura experts—but will have to be more about a personal connection than A-to-B transportation
From Renault to Acura, today's leading auto retailers are paving the route towards a more seamless and connected buying experience by leveraging social media engagement via Instagram, Twitter and more
Our latest report shows how a legacy industry is transforming itself through direct-to-consumer strategies
The ILX Total Control from Acura is an interactive experience on Facebook's Instant Games that offers test drives of the 2019 sedan, aiming to boost interactivity and accessibility by appearing on a platform younger consumers are already familiar with
The automaker tested out over 30 of its engine sounds on a group of infants to see which one was the most effective, offering parents the chance to try out the soothing revs on its website
Fans of the premium vehicle brand can mock up their own customized Acura 2019 ILX on their Instagram story, availing themselves of the digital sticker packs designed by influencers and Giphy artists
As disruptions from driverless cars to ride-hailing services continue to transform the automotive retail landscape, brands increasingly are turning to selling experiences rather than products to connect with consumers
Brands such as L'Oréal and Acura are investing in augmented reality to propel their brand experiences forward
The car brand has built a proof that offers a sneak peek of the self-driving vehicle experience
New generation performance cars from Ford, Chevy and Accura stole the spotlight at this year's NAIAS
The SUV and Crossover markets saturated, attention has turned to reviving cars promising fun more than practicality.
The car maker tweeted 150 custom illustrations in sequence to promote the Acura NSX’s appearance in a web series.