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Shopper Marketing & Promotions Arby's Advertised The World's Biggest Ad On A Sesame Seed

To promote its switch from Pepsi to Coca-Cola products, Arby's created the world's smallest advertisement as well as the world's largest ad poster, setting two records in an effort to playfully spread the world about its new partnership

Advertising Health Campaign Raises Awareness By Broadcasting Live Surgery

Cancer Research UK bought a 90 second advertisement slot to show a live procedure to make viewers aware of early detection techniques

Advertising Online Shaving Company Humanizes Their Brand With Origin Advertising

Subscription-based shaving company Harry's created a new campaign that tells a personal story about what the company stands for (beyond the grooming)

Design Plugin Replaces Banner Ads With Fine Art

BBDO and Bombay Sapphire's new campaign replaces boring advertisements with the work of emerging artists

Fashion & Apparel Spike Jonze Creates Enthusiastically Shocking Perfume Ad

The acclaimed director produced a tongue-in-cheek advert that shrugs off industry tropes

Advertising China Breaks Down Its Borders In This Unique Advertising Campaign

A new ad for Harbin Beer shows athletes playing sports with neighboring countries, urging people to look beyond national identity

Gaming & Play Yogurt Brand Targets Ads To Attract Pokémon Go Players

Using the app's in-game stops that players actively seek, Stonyfield will send out curated messages with links to store locators

Advertising The Decision To Study Or Not Decided By A Guinea Pig

A Netflix campaign creatively tackled the issue of distraction that many students face

Advertising Beck's Ads Play Local Songs When Touched

Beck's promotes New Zealand Music Month with an interactive display campaign.