Advertising

Brand Activation & Immersion Tweets And Sweets Took Over New York's Union Square In 'Twitter Is' Campaign

The social media giant launched a candy-themed pop-up shop, giving out gummy bears, rock candies and kettle corn to highlight its interactive campaign

Advertising Fashionistas Will Definitely Want To Grab A Slice Of This Domino's Fashion Collab

In collaboration with streetwear designer Liam Hodges, Domino's is making 'staying in-wear' the next big fashion trend

Automotive Hearst Autos Pop-Up Switches Gears For New York Fashion Week

NYFW isn't the likeliest place for an automotive activation, but editorial giant Hearst challenged expectations with a free, one-day pop-up

Beauty Cheetos Opened Its Very Own NYFW Beauty Salon

Cheetos superfans could get beauty treatments inspired by the crunchy orange snack, including manicures, makeup and hair extensions

Case Study IKEA And Sonos Team Up For A Live Theater Experience Inspired By Sound

The Sound Affect takes London visitors through a five-room immersive experience that highlights the duo's speaker partnership

Design Sportswear Brand Fila Pops Up With A Community-Centered Museum In Brooklyn

The Williamsburg pop-up, marking the U.S. Open, honored Fila's first creative director with table tennis, paintable walls and freebies, forgoing sales and focusing on engaging the community

Analysis Brands Like Nestlé Are Using Blockchain Tech To Improve Transparency

With a focus on openness and accountability, these companies are using the power of the blockchain to keep their customers informed

Entertainment How Nike, Trader Joe's And More Are Using Branded Content To Connect With Consumers

Thanks to the podcast boom and the prevalence of YouTube, brands are taking the opportunity to explore new ways to educate and connect with audiences through media and more

Consumer Goods How Walgreens Is Bringing Digital Personalization To IRL Campaigns

Taking targeted advertising to the next level, Pepsi and Walgreens both launched tech-forward campaigns tailored to individual consumers in physical locations

Features How Interactive Packaging Bridges The Gap Between Customers And Brands

Using QR codes that activate everything from mobile games to Spotify playlists, innovative CPG brands are further educating and engaging shoppers with tech-enhanced packaging

Fashion & Apparel French Football Club Reveals New Soccer Jersey In Google Street View

The first time a brand has used Google Street view to launch merch, Red Star F.C. encouraged fans to fans virtually venture out into the streets of Saint Ouen surrounding Bauer Stadium, where they could spot locals wearing the new shirts

Cafe & Restaurant Deliveroo Takes Dining To New Heights With A Meal Inside A Helicopter

London foodies can take their favorite eats 1,000 feet in the air for a thrilling new take on high dining by the delivery service Deliveroo

Banks, Insurance & Financial Services What Mastercard's PRICELESS Restaurant Experience Says About The Future Of Brand Loyalty

PSFK visited Mastercard's new NYC restaurant and spoke to the brand's CMO about cultivating accessible brand loyalty for over-saturated consumers through immersive experiences

Food & Beverage From Uber To Coca-Cola, Brands Are Taking The Purchase Path In New Directions

The purchase path doesn't have to be simply transactional, and these companies are using creative methods like social-media activated vending machines to revamp and reward customers