The Qnicorn was originally a social media phenomenon, but Audi decided to bring it to life and drive it around Washington, D.C. for Halloween

PSFK sits down with Overheard founder Jesse Margolis to find out why the brand launched a physical newspaper at a pop-up newsstand

From Adidas to Lowe's, these brands are using social media in new ways to pull in shoppers and offer value to longtime fans

It isn't just deepfakes—here's how AI will enable mass personalization in video and unlock high engagement and returns for retailers across verticals

With Baby Boomer ambassadors, these leading brands are redefining stereotypes about aging and breaking past conventional messages that shame aging

The social media giant launched a candy-themed pop-up shop, giving out gummy bears, rock candies and kettle corn to highlight its interactive campaign

In collaboration with streetwear designer Liam Hodges, Domino's is making 'staying in-wear' the next big fashion trend

NYFW isn't the likeliest place for an automotive activation, but editorial giant Hearst challenged expectations with a free, one-day pop-up

Cheetos superfans could get beauty treatments inspired by the crunchy orange snack, including manicures, makeup and hair extensions

The Sound Affect takes London visitors through a five-room immersive experience that highlights the duo's speaker partnership

The Williamsburg pop-up, marking the U.S. Open, honored Fila's first creative director with table tennis, paintable walls and freebies, forgoing sales and focusing on engaging the community

With a focus on openness and accountability, these companies are using the power of the blockchain to keep their customers informed

Thanks to the podcast boom and the prevalence of YouTube, brands are taking the opportunity to explore new ways to educate and connect with audiences through media and more

Taking targeted advertising to the next level, Pepsi and Walgreens both launched tech-forward campaigns tailored to individual consumers in physical locations