Advertising

Advertising Audi Transformed One Of Its Cars Into A Unicorn For Halloween

The Qnicorn was originally a social media phenomenon, but Audi decided to bring it to life and drive it around Washington, D.C. for Halloween

Brand Activation & Immersion Why This Buzzy Instagram Account Opened A Bespoke NYC Newsstand

PSFK sits down with Overheard founder Jesse Margolis to find out why the brand launched a physical newspaper at a pop-up newsstand

Analysis The Latest Ways Brands Are Using Social Media To Drive Engagement

From Adidas to Lowe's, these brands are using social media in new ways to pull in shoppers and offer value to longtime fans

Automotive Op-Ed: How AI-Generated Video Will Revolutionize Retail

It isn't just deepfakes—here's how AI will enable mass personalization in video and unlock high engagement and returns for retailers across verticals

Baby Boomers How Fashion & Beauty Brands Like L'Oréal Use Age-Inclusive Ambassadors

With Baby Boomer ambassadors, these leading brands are redefining stereotypes about aging and breaking past conventional messages that shame aging

Food & Beverage Tweets And Sweets Took Over New York's Union Square In 'Twitter Is' Campaign

The social media giant launched a candy-themed pop-up shop, giving out gummy bears, rock candies and kettle corn to highlight its interactive campaign

Cafe & Restaurant Fashionistas Will Definitely Want To Grab A Slice Of This Domino's Fashion Collab

In collaboration with streetwear designer Liam Hodges, Domino's is making 'staying in-wear' the next big fashion trend

Case Study Hearst Autos Pop-Up Switches Gears For New York Fashion Week

NYFW isn't the likeliest place for an automotive activation, but editorial giant Hearst challenged expectations with a free, one-day pop-up

Beauty Cheetos Opened Its Very Own NYFW Beauty Salon

Cheetos superfans could get beauty treatments inspired by the crunchy orange snack, including manicures, makeup and hair extensions

Consumer Goods IKEA And Sonos Team Up For A Live Theater Experience Inspired By Sound

The Sound Affect takes London visitors through a five-room immersive experience that highlights the duo's speaker partnership

Design Sportswear Brand Fila Pops Up With A Community-Centered Museum In Brooklyn

The Williamsburg pop-up, marking the U.S. Open, honored Fila's first creative director with table tennis, paintable walls and freebies, forgoing sales and focusing on engaging the community

Features Brands Like Nestlé Are Using Blockchain Tech To Improve Transparency

With a focus on openness and accountability, these companies are using the power of the blockchain to keep their customers informed

Entertainment How Nike, Trader Joe's And More Are Using Branded Content To Connect With Consumers

Thanks to the podcast boom and the prevalence of YouTube, brands are taking the opportunity to explore new ways to educate and connect with audiences through media and more

Grocery, Convenience & Supermarket How Walgreens Is Bringing Digital Personalization To IRL Campaigns

Taking targeted advertising to the next level, Pepsi and Walgreens both launched tech-forward campaigns tailored to individual consumers in physical locations