“What we’ve learned from our communities out there is that they’re highly passionate, but they don’t necessarily like being sold to directly, which is an offshoot of them being Gen Z and millennial [This holiday campaign] giving them a digitally active brand experience that anyone can get a hold of without needing to have some physical, experiential event.”

“Travel retail allows brands to express their identity with a lot of space and freedom, so we had the opportunity to push the storytelling further and propose a global 360°experience…Through this animation, Jean Paul Gaultier really reasserts his aim to play big in travel retail.”

“In a world where people are increasingly stressed out, anxious and overly simulated and searching for solutions to feel balanced, whether it’s the rise of meditation apps, yoga, the rise of cannabis, Xanax, the rise of mindfulness, time well spent…it’s all an indicator that people feel increasingly overwhelmed and a little off center by modern society. That’s fundamentally what Recess is all about.”

“It’s fun in many respects, but it is free of advertising. We just opened [the Facebook group] up for people to celebrate, and naturally they talked about Pumpkin Spice Latte, Pecan Maple Latte and all these other things. We found them naturally doing product referral, so it’s peer-to-peer. Someone would just go into a Starbucks and post that morning what they had created, their own concoction with the barista, and then we could watch that sort of spread [with] literally thousands of people commenting on it.”

“Social is a must-have for automotive dealers with the increasing amount of time people spend on social media and their desire for a shopping experience that meets them where they are. The combination of powerful Cars.com advertising and targeting with the efficiency of social as a selling channel is a win-win for dealers and manufacturers. Cars.com is innovating at the speed of retail and leading the way for social selling in automotive.”

“Great marketing, great sales, great communication is about providing epiphany moments. What’s the advantage of an epiphany moment? [Customers] feel bonded to whoever provided that epiphany. People feel grateful. There’s an emotional attachment…”

“Avon was the first social selling company to help entrepreneurs to ‘make it happen’, and we wanted to give our Representatives and other trailblazers a platform to spotlight their own journeys. We are thrilled to share their motivating, candid stories of achieving success on their own terms. Every episode will inspire our listeners to break down barriers and take bold steps forward in their own lives.”

“It behooves brands to not have a one-way kind of messaging. They have to open up a two-way conversation to engage consumers with content.”

Instagram “stories are so impactful as a content format for a variety of reasons due to the in-the-moment, ephemeral feel of the content from a consumer’s perspective. This format created urgency and exclusivity for would-be shoppers—a key tactic for brands and retailers alike to increase conversion.”

“Video is rising as the most important format in the digital world and for that reason, should not be a standalone feature, but part of a broader strategy.”

“Great marketing creates its own distribution. Never before have consumers been so receptive to being entertained by a brand in their native environments. What consumers want from brands is to be entertained.”

“Advertising formats that are useful to consumers—I think there needs to be a lot more innovation on that front. The good news is with the advent of augmented reality, virtual reality, machine learning and those things, I think there’s a potential to make that happen.”

Putting ads in front of customers has been “great for building awareness. But the No. 1 thing that will drive them back to us is not marketing, but experience.”

“Exceptional service, though carefully architected backstage, should look spontaneous and personalized on stage.”