advertising

Join us as we bring to life our analysis by sharing proprietary consumer research (we developed in collaboration with Suzy) together with case-studies from best-in-class DTC companies that include Nike, Target and Away.

January 16, 2019 | New York City

Features

How Brands Like Frank & Oak Create Recurring Subscription Services To Increase Convenience For Male Consumers

Subscription services and recurring shipments are an increasingly popular means for brands to target the male demographic and create loyal customers

October 11, 2018

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Pool

Pool is an agency that specializes in creating content and marketing experiences that go beyond advertising, immersing them in the tangible benefits a brand offers.

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m ss ng p eces

m ss ng p eces (pronounced "Missing Pieces") is a new-wave production and entertainment company that crafts immersive marketing content, which sits at the intersection of storytelling, art, and technology.

Statistics

Only 25% of ecommerce shoppers claim to regularly be interested in product recommendations online

39% of shoppers buy via social media on their smartphones, with 25% clicking on shoppable photos

Out-of-home advertising spending expected to hit record $38 billion this year, up 3% since last year

Pinterest, gearing up for IPO, reports 25% increase in monthly active users since last September

Facebook reports 150 million people use its Stories every day, but nearly double that use the Instagram Stories feature daily

Number of advertisers using video in direct response campaigns across Facebook platforms increased 3.8x

Only 8% of consumers are 'very satisfied' with marketing emails

62% of consumers believe that sharing data is part of the modern economy

77% of millennials are turned off by advertising that portrays their generation using clichés

79% of consumers will leave a brand if personal data is used without their knowledge

VR could be as big as Netflix in the U.S. by 2022

94.8% - percentage of marketers who have made live video important part of 2018 strategy

78% of marketers working in beauty, fashion, and luxury industries have leveraged influencer campaigns

85% of marketers say location-based advertising helped them grow customer base

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Printemps Haussmann pays homage to Parisian hotels with immersive window displays

NYC community complains about Target activation imitating CBGB Awning

Gucci unveils large-scale mural along with Snapchat geofilter to promote limited-edition t-shirt line, boosting social promotion

Instagram dethrones Youtube as top influencer channel for beauty industry

Sephora to appeal to videogame community with GIRLGAMER Esports Festival sponsorship

Target lands exclusive deal with Museum of Ice Cream (MOIC), which includes interactive pop-up grocery store

Rolls-Royce treats car owners to 'Cars and Cognac' event

Moët & Chandon debuts an emotion-driven campaign that plays to the brand's celebratory nature

Marketers eye Amazon as advertising alternative to Facebook/Google

Kellogg's NYC Café offers unlimited access to cereal bar as part of morning World-Cup viewing parties

Adidas, AMEX, Tropicana and Paramount Pictures among brands to test wide-format video ads on Pinterest

BMW employs an 'edgier' strategy to attract a younger audience in Australia

Japan has approved the OOH advertising of medicinal drugs, starting with promotion of hemp oil

Coca-Cola launched its first-ever alcoholic drink on Monday, Lemon-Do, which is now available in Japan with 3%, 5% and 7% alcohol versions

Expert Quotes

“Social is a must-have for automotive dealers with the increasing amount of time people spend on social media and their desire for a shopping experience that meets them where they are. The combination of powerful Cars.com advertising and targeting with the efficiency of social as a selling channel is a win-win for dealers and manufacturers. Cars.com is innovating at the speed of retail and leading the way for social selling in automotive.”

Alex Vetter. CEO, Cars.com

“Great marketing, great sales, great communication is about providing epiphany moments. What’s the advantage of an epiphany moment? [Customers] feel bonded to whoever provided that epiphany. People feel grateful. There’s an emotional attachment…”

Chris Voss. Former investigator, FBI

“Avon was the first social selling company to help entrepreneurs to ‘make it happen’, and we wanted to give our Representatives and other trailblazers a platform to spotlight their own journeys. We are thrilled to share their motivating, candid stories of achieving success on their own terms. Every episode will inspire our listeners to break down barriers and take bold steps forward in their own lives.”

Evy deAngelis. Avon, Executive Director of Sales Development

“It behooves brands to not have a one-way kind of messaging. They have to open up a two-way conversation to engage consumers with content.”

Dario Spina. CMO, Viacom Velocity

Instagram “stories are so impactful as a content format for a variety of reasons due to the in-the-moment, ephemeral feel of the content from a consumer’s perspective. This format created urgency and exclusivity for would-be shoppers—a key tactic for brands and retailers alike to increase conversion.”

Kamiu Lee. CEO, Activate

“Video is rising as the most important format in the digital world and for that reason, should not be a standalone feature, but part of a broader strategy.”

Pablo Gomez. Head of Media and Digital North Asia/Southeast Asia/Pacific, Kantar Millward Brown

“Great marketing creates its own distribution. Never before have consumers been so receptive to being entertained by a brand in their native environments. What consumers want from brands is to be entertained.”

Jake Katz. Senior Vice President Of Strategy, Trailer Park

“Advertising formats that are useful to consumers—I think there needs to be a lot more innovation on that front. The good news is with the advent of augmented reality, virtual reality, machine learning and those things, I think there’s a potential to make that happen.”

Marc Pritchard. Chief Brand Officer, Procter & Gamble

Putting ads in front of customers has been “great for building awareness. But the No. 1 thing that will drive them back to us is not marketing, but experience.”

Niraj Shah. CEO, Wayfair

“Exceptional service, though carefully architected backstage, should look spontaneous and personalized on stage.”

Bruce Jones. Senior Programming Director, Disney Institute

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