Advertising campaign

Analysis How Retailers Like Disney Are Actively Engaging Customers With Gamified Storytelling

Retail pioneers are linking mixed reality with gaming technology for an actively engaging storytelling experience

Brand Activation & Immersion Buzzfeed's New York-Exclusive Offline Newspaper Lets Readers Redeem Online Coupons

The publisher is using coupon codes redeemable with online retailers to test whether a physical newspaper could generate significant advertising revenue

Fashion & Apparel Interview: How A Wedding Planning Platform Caters To Modern Nuptial Needs

Zola brand director, Jennifer Spector, explains how the site consolidates the complex wedding planning process with today's couples in mind, building its functionalities around consumer feedback, needs and lifestyles

Fitness & Sport Intersport And Nike Target Runners In Training With Podcast Launch

This partnership aims to amplify commerce with content, recognizing trends in advertising, customer engagement and branding to offer runners engaging and supportive resources

Gen Z American Eagle Taps Gen-Z Social Influencers To Create Spring Campaign

AE is aiming to effect authenticity by putting the creative direction of its spring campaign in the hands of its customer, soliciting 10 Gen-Zers to style, direct and photograph the content

Food & Beverage MillerCoors Uses Foursquare Customer Data To Enable Targeted Ads

The alcohol brand, whose sales often take place in bars or restaurants where collecting info can pose challenge, is the first of its kind to use Foursquare's opt-in customer data, enabling personalized advertising to drive sales

Advertising Spotify Lets Brands Sponsor Listeners' Weekly Discovery Playlist

Hoping to help brands better connect with consumers, the streaming app will allow retailers to sponsor its flagship Discover Weekly playlists, running a series of ads to reach the most loyal listeners

Automotive Jaguar E-PACE Fans Can View The Latest Model In A Mobile Holiday Window

The luxury auto brand is innovating on the New York City tradition of holiday windows, featuring a traveling window display of its newest E-PACE model as well as Pinterest pins that let fans experience the activation digitally

Loyalty & Membership Lyft Local Campaign Supports New Yorkers Affected By L Train Shutdown

Capitalizing on the slated April train closure, Lyft is targeting affected NYC commuters with a campaign highlighting its new local-specific services and features

Features Interview: Macerich’s Chief Digital Officer On Creating Physical Retail For Digitally Native Brands

With retail design platform BrandBox, commercial real estate company Macerich has found a way to bring digitally native brands into its malls and shopping centers

Interview Interview: How Clinch Uses Creative Technology To Offer An Omnichannel Advertising Solution

Clinch CEO, Oz Etzioni, tells PSFK how he delivers a higher return on investment with personalized, responsive and social media-integrated advertising campaigns

Retail IBM Helps Retailers Implement Data-Powered Ads With AI Marketing Suite

The suite of three tools helps retailers intake and process consumer information online to enable tailored, data-informed marketing campaigns

Store Experience & Design Calvin Klein Partners With Amazon Fashion To Offer Shoppers Immersive 'Phygital' Experience

The online retail giant and the American fashion label are teaming up to create an immersive physically and digitally-integrated experience, where consumers can shop for CK apparel linked to Amazon's fashion marketplace, among other activities

Packaging & Product Engagement Dos Equis Targets Millennials With Mexican Heritage-Themed Campaign

The beer brand is aiming to engage a younger demographic with a collaboration fêting its nation's heritage, marshaling social media activations, emerging artist performances and cultural celebrations