Aerospace

Hotels, Hospitality & Travel Luxury Amenities Brand Helps Airliners Build Consumer Rapport

As travel kits see a resurgence in popularity, an amenities company is helping airliners make use of the opportunity to build consumer-brand associations and create memorable experiences

Brand Activation & Immersion BrewDog Offers Customers All-Inclusive Trip On Its Craft Beer Airline

Taking in-flight beverages to the next level, the Scottish brand is offering fans a dedicated airline and opportunity to taste-test its craft beer, try exclusive altitude-sensitive brews, enjoy a four-night stay in Columbus, OH and more

Automotive Interview: How One VR Company Plans To Fix The Flying Experience

Faced with tough competition and pressure to innovate, airlines are looking to improve the in-flight experience, and the CEO of VR company SkyLights believes he has found the solution

Loyalty & Membership American Airlines Rewards Elite Customers With Tarmac Cadillac Concierge

The airline is offering a surprise complimentary transfer via Cadillac to pre-selected Concierge Key members, increasing its service value for elite passengers

Children Airline Offers Passengers Wellness-Focused Flight, Including Sleeping Bunks, Childcare And Gym Equipment

As part of its Project Sunrise, Qantas Airways is working on a long-range airliner that boasts a range of wellness amenities to make the 20-hour flight from Sydney to London more tolerable

Food & Beverage American Airlines Lets Economy Passengers Reserve Food In Advance

American Airlines now lets passengers on certain flights reserve their food via its website or app up to 30 days ahead of their trip

Post Purchase Service & Support Singapore Airlines To Offer Passengers Wellbeing Meals And Exercises

For several of its long-haul U.S. flights, Singapore Airlines is offering an elevated travel experience that centers on improved wellness, integrating the evergreen healthy living trend into its service

Shopper Education & Assistance Service Lets Travelers Provide Feedback On Airplane Cabin Temperature

In a push for DOT regulatory standards, passengers now are able to report uncomfortable or potentially dangerous aircraft temperatures on their phones

Hotels, Hospitality & Travel Etihad Airways Offers Passengers With Pre-Existing Medical Conditions Special Service

The services, including in-flight nurses, will provide support to customers throughout the entire journey, helping make air travel feasible for those in need of aid while also reducing costly health-related flight delays

Brand Activation & Immersion Southwest Airlines Invites Shark Week Superfans To In-Flight Premiere

The airline created a special shark-themed flight with an exclusive 'Shark Week' pre-premiere hosted by marine biologist Luke Tipple, in an effort to showcase its brand personality to consumers

Store Experience & Design Private Jet Service Offers Travelers Luxury Amenities At Airline Price Tags

AURA provides members with custom culinary offerings, cheap one-way ticket and a VR headset that puts them atop the cabin, making the tailored, luxury flying experience available to a wider audience

Shopper Marketing & Promotion Lufthansa Lets Business Travelers Dine Like An Astronaut

The German airline lets its business class passengers get a taste of outer space this summer with its limited-edition meal offerings that its catering arm created for a space mission, piquing consumer interest with a way to make plane food more interesting

Post Purchase Service & Support Delta And Equinox Offer Workout Classes Aimed At Treating Jet Lag

To promote the airline's feature-rich Airbus A350 designed to reduce the negative effects of air travel, the brand is offering customers jet lag-suppressing classes with their boarding pass, optimizing customer comfort while also extending brand engagement

Merchandising & Curation Subscription Service Offers Members Fixed-Price Flights Between L.A. And San Francisco

Low-cost airfare and extra conveniences like exclusive security lanes are all part of Teleport's monthly packages, posing to disrupt the air travel industry by catering to flyer's greatest needs and desires