Aesthetics

Brand Activation & Immersion E-Consignment Platform thredUP Launches Collection To De-Stigmatize Used Clothes

The thrift retailer's newly launched repurposed collection leverages trends in sustainability and exclusive access by encouraging shoppers to reclaim the word 'secondhand'

Design DTC Furniture Brand Burrow On Engaging Customers Through Cultural Relevance And Experience

The digital-first home goods startup's creative director explains how the brand made the leap from online to brick and mortar with an experiential New York store, as well as why evolving to remain culturally relevant is key to brand success

Fashion & Apparel Celine Debuts Brick And Mortar Redesign With Minimalistic New York Flagship

To better align with the aesthetic of its merchandise, Celine is debuting a new store look starting with its New York flagship that emphasizes spacious, high design reminiscent of an art gallery

Hotels, Hospitality & Travel The Palms High-Design Suite Merges Luxury With Function

The Empathy Suite is a concept villa from Las Vegas's The Palms Resort designed by Damien Hirst, blending extravagance with trending consumer interest in sustainability and wellness

Merchandising & Curation Paris Streetwear Brand Takes Basic Approach To Captivating Store Design

Homecore's Paris popup is a case study in dynamic interior store design using simple and cheap materials, referencing Newtonian physics and graffiti street art

Advertising BMW's Art Journey Sends Artist On Global Trek To Study The Heavens

The auto brand's cultural engagement that supports today's most promising artists is sending winner Zac Langdon-Pole around the world to study how ancient peoples mapped the stars, ending in an Art Basel presentation

Loyalty & Membership Apparel E-Tailer Lets Shoppers Create Bespoke Clothing In Real Time

eShakti is enhancing the personalization of its online cx with a tool that lets customers alter neckline, sleeve and hem length in real time

Analysis How Brands Like Chanel Reinvent The Store To Make Luxury More Engaging

In the following excerpt from PSFK's 2019 New York Retail Innovation Guide, find out how luxury retailers from Gucci to Ralph Lauren are using digital integrations and immersive installations to communicate the brand’s heritage and craftsmanship and drive engagement

Beauty H&M London Concept Store Offers Thematic Ambiance And Product Sampling

A concept store in King’s Mall shopping center in Hammersmith, U.K. echoes H&M's promise to offer shoppers a higher quality, curated shopping experience as well as increase sustainability measures

Packaging & Product Engagement Custom Clothing Brand Wants To Democratize Tailoring For Women

Poised to establish a world without sizes, RedThread offers shoppers custom tailoring for every item of clothing it sells, and uses 3D models to make sure every fit is perfect

Luxury Bottega Veneta's Tokyo Flagship Merges Italian Heritage With Local Style

Catering to one of its most important markets, the Ginza-area store features a modernist style that combines the brand's Italian roots with that of the Japanese city

Features PSFK Retail Conference Preview: How A Natural, Cruelty-Free Oral Care Brand Is Disrupting The Industry With A Single Word: Hello

Ahead of his presentation at PSFK's Future of Retail 2019 Conference next month, founder of hello oral care company, Craig Dubitsky, shares his insight on creating natural, cruelty-free daily-use products that are in synch with what consumers want—friendly, transparent and ethical

Interview Interview: How High-Tech Glasses Brand North Builds Futuristic Retail Experiences For Optimal Fits

The Canadian technology brand is creating a new way to experience smart glasses, with high-touch retail locations in Brooklyn and Toronto that enable personalized fit and function

Retail Visitors To Gucci's SoHo Store Can Peruse Its Book And Magazine Shop

The Italian luxury brand's bookstore will feature thousands of new and used titles as well as smaller literary accessories ahead of the gifting season, inviting guests to stay and browse its collection