agriculture

Food & Beverage Ocean Spray On Its New Brand Strategy To Scale Health-Forward, Sustainability-Focused Food

Through an innovation hub and a new focus on wellness, the brand is changing its strategy to court conscious consumers, saving them the choice between big brand or farmer's market with a hybrid approach

Analysis Interview: How Aromatherapy Brand vitruvi Blends Skincare With Wellness For Next-Generation Beauty

As vitruvi branches out from essential oils into skincare, the company's co-founder explains how it takes a wellness approach to beauty, empowering consumers with quality, natural ingredients to care for their skin on their own terms

Cafe & Restaurant Interview: How Dig Inn Is Bringing Quality And Sustainability To Food Delivery

The fast-casual New York hotspot's founder discusses how it built its own delivery service using existing infrastructure to meet consumer demand for hot and quality meals on demand, home-cooked style

Beauty Interview: How A L'Oréal-Backed Brand Is Changing The Conversation Around Organic Beauty

The founder of sustainable & organic beauty brand Seed Phytonutrients explains how the shift in natural beauty and personal care distribution channels has the potential to benefit everyone, from farmers and brands to consumers and the environment

Brand Activation & Immersion Dove Chocolate Improves Job Security For Female Workers In West Africa

As part of a campaign for International Women's Day, the chocolatier's new facility on the Ivory Coast aims to give its primarily female employees greater resources and support

Automotive PSFK Tracker Shows How Purposeful Brands Won 2018 And Will Play 2019

Consumer sentiment analysis shows purpose-driven brands creating positive impact are seen as most innovative, by using their platforms to harness the power of global perspective through their local strategies

Grocery, Convenience & Supermarket Square Roots App Adds Transparency To Produce Shopping

This company is creating a special timeline that will let customers know where their greens have been before they hit the table

Features Op-Ed: How Will The 2018 Farm Bill Affect The Beauty World?

Cannabis researcher Colleen Quinn on the impact of the 2018 Farm Bill in the U.S., which loosens restrictions on hemp usage, on the skincare, wellness and beauty industries, and why securing sustainable, authentic supply chain will become brands' top priority

Home IKEA And Tom Dixon Encourage Urbanites To Grow Their Own Food

The partnership will debut design ideas and products at London's Chelsea Flower Show to encourage urbanites to implement home-agriculture practices for a sustainable global future

Packaging & Product Engagement As Artisanal Ice Cream Makers Move Onto Ben & Jerry's Turf, New CEO Ramps Up CSR To Differentiate The Brand

The veteran Unilever executive has been tasked with reinventing both the company's product offerings and social initiatives, aiming to create a definitive platform for sustainability and maintain a competitive position in the marketplace

Health Op-Ed: How Building A Better Brand Might Just Change The World

Founder and CEO of NYC-based marketing agency Renegade, Drew Neisser explains how brands can take inspiration from two speakers at PSFK's CX Conference who marshal the potential to improve the world as part of their brand strategy

Technology Pioneer Of Humanability: Joy Youwakim

In an interview with PSFK in collaboration with Verizon, Joy Youwakim discusses how she is using technology for good in her work with growing produce on top of landfills, putting waste to use and offering communities locally-grown food as well as helping to alleviate hunger

This Biodegradable, Multifunctional Paper Aims To Curb The Bee Crisis

City Bees created an environmentally friendly, glucose-containing material that can be used in products such as bags or coffee cups, at once helping curb plastic waste while also giving needed nourishment to the dwindling bee population

Design 6 Key Takeaways From PSFK's CXI 2018 Conference

Speakers at PSFK's conference on May 18 left the audience with food for thought, motivating listeners to shake up their own industries with pivotal insights on the consumer experience