AI

Analysis Elevating The Gaming Experience With Virtual Reality Capabilities

Top brands like Nintendo are integrating virtual reality technology to further blur the lines between real life and gaming, offering players state-of-the-art experiences

Automotive Startup's Bike-Lane Robots Could Help More Retailers Enable Last-Mile Delivery

Refraction AI hopes to help retailers like grocers enable better last-mile delivery service with its pint-size autonomous vehicles, which are small enough to fit on the side of the road, but fast enough to join traffic

Cafe & Restaurant Expert Insight: How App-Based Mobile Ordering Could Save Declining Room Service Sales

In the second part of our interview with the founder of Bbot on-site food delivery platform, PSFK gleans insights into applications of the service in the travel and hotel space, helping hungry guests connect with the food they want

Fashion & Apparel How AI Lets Retailers Like H&M Hyper-Personalize Their Ecommerce Experience

Thanks to powerful technology, brands can now use a customer's profile to provide guided recommendations that they are more likely to buy, cutting down irrelevancy and reducing choice overwhelm

Banks, Insurance & Financial Services Banking Customers Can Now Open An Account Using Just A Selfie

With the power of facial recognition AI software, bank NatWest allows its customers to open a bank account by snapping a picture

Features How Next-Gen Brands Like Allume Are Democratizing Personal Shopping

With on-demand access to perks like stylists and knowledgable in-store associates, consumers only need to pull out their phone to get the help and guidance they need

Brand Activation & Immersion Retailers Like Target Are Enhancing The Search Process With AI Technology

Using AI, leading brands are designing tools that can help customers search for and find items by simply snapping a photo

Beauty IL MAKIAGE's New Beauty Ecommerce Portal Closes The Gap Between Online Discovery And In-Store Purchase

The cosmetic brand's newly launched site aims to enable a comprehensive beauty ecommerce experience, linking discovery, trial, tutorials and purchasing in an influencer-driven, curated environment

Consumer Goods AI-Curated London Boutique Offers Shoppers Latest Fashion Trending On Social Media

Taking daily fashion trends and bringing them straight to the consumer, this store updates routinely according to real-time social media analyses

Retail How Retailers Like KIND Are Harnessing AR To Simplify Shopping

Thanks to brands like Macy's and Sephora, shoppers can use augmented reality to find out exactly what they're buying, even before they purchase a product

Merchandising & Curation Cutting-Edge Beauty Brands Like Skinmade Are Redefining Customization With AI Technology

Personalization takes on new meaning in today's skincare landscape, as brands like Neutragena and Elever marshal tactics like custom skin masks and 3D makeup printing

Customer Experience Journey Beauty Mainstays Like Sephora Are Upgrading The Digital Experience With Choice Curation

To differentiate themselves in the category, beauty leaders are further personalizing their online shopping experience for virtual customers, providing more relevant information and streamlined journeys

Gen Z PSFK Visits Credit Karma's Millennial-Bent Popup, A One-Stop-Shop For Financial Wellness

The personal finance platform came to life at Hudson Yards in an immersive and educating experience—PSFK scoped it out spoke to VP Dana Marineau for insights on how millennials are driving the next generation of finance retail, increasingly looking for all-inclusive ecosystems

Delivery & Logistics Trending: JD.com, Spyce And More Bring Automated Operations To The Restaurant Industry

The following seven restaurants and cafes are leveraging cutting-edge technology and robotic hardware to provide consumers with self-service dining

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