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Analysis NYRIW Preview: How High-End Bicycle Rental Roula Serves The Traveling Cyclist

Ahead of Roula's site tour during New York Retail Innovation Week, CEO Mark Voysey explains how he built a premium bicycle brand around consumer demand for on-the-go fitness, helping provide ultimate efficiency for the traveling cyclist

Fashion & Apparel Retail Trends Playbook Excerpt: How Retailers Like Walmart Empower Employees For Faster Service

Top retailers like H&M, Kohl's and more are marshaling AI-enabled tools that provide in-the-moment access to key data and analytics, streamlining staff communication and optimizing customer service

Health How Brands Are Democratizing Consumer Access To Mental Health Support

As consumer interest in looking after their mental health increases, brands are expanding their resource options, providing on-demand convenience in the form of virtual counseling and CBT-versed chatbots

Automotive How Providing A Trusted Guide Improves The Customer Experience

From healthcare to the automotive industry, brands are applying AI to personalize and strengthen customer loyalty, relying on chatbots to act as guides for customers

Beauty How Brands Are Forming Deeper Connections By Providing Concierge-Style Service

From sleep coaches to personalized makeup consultations, retailers are focusing on offering consumers personalized experiences that help drive brand value

Banks, Insurance & Financial Services Mobile Chase Center Offers In-Person Banking Advice To Business Owners

The Chase BizMobile will be traveling to business events to book 20-minute coaching sessions will small business owners, enhancing the bank's services with individualized, IRL attention to engage and further aid customers

Advertising Chatbot For Social Good Connects People To Causes

The Ida chatbot aims to reach users where they are and help them volunteer or donate to the causes they care about, effectively turning words into action

Advertising How Brands Can Use Digital Tools For Audience Engagement

A PSFK research paper takes a look at brands and organizations using digital tools, like VR and AR, to boost customer engagement

Design Hearing Aids Reinvented To Make Them More Wearable For All

Eargo believes a redesign can make an unpopular product into something desirable

Technology The U.N. Is Using Facebook To Tell Real Stories From Conflict Areas

In order to get real stories out there, the UN is using Facebook's augmented reality tools to connect people around the world

Design Sound-Dampening Earbuds Let You Control Real World Audio Like A Volume Button

Knops work mechanically to reduce real-world noise to very low levels

Interview PSFK 2017 Speaker Interview: How Brands Need To Stay Discontent To Thrive

Piers Fawkes interviewed trend curator Rohit Bhargava, who's speaking at our PSFK 2017 conference, on his experience in discovering new trends and opportunities.

French Social Networking Service Connects Homeless To Aid

Launching in October, "Besoin D'un Toi" helps the less fortunate to find a warm bed to sleep in for the night

Home Mother's Day Campaign Envisions A Future With Robot Moms

A new ad for War Child Canada aims to show that you can't donate motherhood online, but you can simply donate money to help.