Air Jordan

Analysis How Retailers Like Foot Locker Delight Shoppers With Interactive Brand Playgrounds

These seven leading brands have designed their physical stores to provide immersive shopping environments that engage shoppers at every touchpoint

Brand Activation & Immersion Nike's First 'House Of Innovation' Offers Shoppers State-Of-The-Art Experience

Inspired by the fluidity of sport, Nike's Shanghai location is part of its plan for the future of retail, using transformative displays and interactive journeys to make art installations, personalization touchpoints and more part of the in-store experience

Fashion & Apparel Nike Targets Female Consumers With Vogue Sneaker Collaboration

In the first-ever women's collaboration for the athletic retailer's Jordan brand, Nike teamed up with the fashion magazine's editor, Anna Wintour, to design two limited-edition kicks

Advertising Nike Uses Facebook Messenger App To Sell Sneakers In AR

The athletic apparel retailer is using Facebook bots, augmented reality, social media influencers and emojis codes to sell limited-edition kicks Kyrie IV, engaging customers as they interact on social media

Consumer Goods Snapchat Turns To Social Commerce With Limited Edition Products

The social media brand is experimenting with a new kind of retail experience, taking on an already threatened industry in the process

Retail Hong Kong Pop-Up Pays Homage To An Iconic Nike Style

Nike x Virgil Abloh's The Ten collection was recently put on full display at the Central District in Hong Kong

Delivery & Logistics Why There's A Growing Overlap Between Hip-Hop And Yoga

Hip-hop and yoga have been adopting an ever-closer position for a while, with Big Boi the latest artist to confess his love of Lululemon