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Lonneke is responsible for setting up and implementing the commercial strategy for social media within KLM Dutch Airlines. The highlights of her work include service recovery campaign via social media during the 2010 Icelandic ash cloud crisis, and spearheading the KLM Surprises campaign which received accolades worldwide and earned her several service industry awards.


Adam is an entrepreneur. He is the chairman and CEO of Assembled Brands, a collection of fashion brands, and co-founder and chairman of General Assembly, a private school for professional development.

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