AIrplane

Brand Activation & Immersion KLM Airlines Is Building Brand Awareness With An ATM, Radio Station And Restaurant

The Dutch airline is marshaling a series of activations in response to consumer insights indicating a lack of awareness in its target market, hoping to drive engagement with interactive and informative community experiences

Food & Beverage Airlines Like JetBlue Are Using Algorithms To Offer Passengers Tailored Menus

Certain airliners are employing predictive algorithms to help fine-tune their menus, offering passengers selections they're more likely to enjoy, based on factors like routes served and time of day, as well as helping to reduce food waste

Automotive Interview: How One VR Company Plans To Fix The Flying Experience

Faced with tough competition and pressure to innovate, airlines are looking to improve the in-flight experience, and the CEO of VR company SkyLights believes he has found the solution

Hotels, Hospitality & Travel American Airlines Lets Economy Passengers Reserve Food In Advance

American Airlines now lets passengers on certain flights reserve their food via its website or app up to 30 days ahead of their trip

Shopper Education & Assistance Service Lets Travelers Provide Feedback On Airplane Cabin Temperature

In a push for DOT regulatory standards, passengers now are able to report uncomfortable or potentially dangerous aircraft temperatures on their phones

Post Purchase Service & Support Etihad Airways Offers Passengers With Pre-Existing Medical Conditions Special Service

The services, including in-flight nurses, will provide support to customers throughout the entire journey, helping make air travel feasible for those in need of aid while also reducing costly health-related flight delays

Technology This Head Device For Pilots Aims To Improve Air Travel By Understanding Brain Function

The technology can assess real-time pilot brain activity and even track fatigue to better inform worker rostering and staffing across airlines and seasons, helping provide consumers with safer and more reliable air travel

Hotels, Hospitality & Travel Battery-Powered Planes Could Transform Regional Travel

All-electric commercial planes are getting close to a reality, and could transport passengers on short journeys for a fraction of the cost

Hotels, Hospitality & Travel Airbus Is Turning Airplane Cargo Holds Into Passenger Dormitories

Aiming to give passengers better rest on long-haul flights, the bunk-style beds in the plane's cargo holds will be available to fliers for an extra charge

Advertising A New Delta Ad Uses Clever Camerawork To Grab Viewers' Attention

The airline's campaign takes viewers through iconic places as if they were traveling down an airplane runway

Automotive Google's Co-Founder Is Developing A Self-Driving Air Taxi

The all-electric Cora aims to reduce pollution and alleviate traffic while requiring no flying expertise or pilot's license to operate

Design Why Lufthansa Gave Its Brand Design A Refresh

The airline with an iconic design has revamped its image to remain relevant in the digital age

Advertising Qantas Will Cover The Cost Of A New Passport If American Travelers Visit Australia

The Australian airline is taking a step to attract American tourists

Entertainment Lufthansa Offers Product Tests And Live Presentations As In-Flight Entertainment

German airline Lufthansa is coming up with new ideas to make flights go by faster

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