alcohol

Food & Beverage Beverage Retailer's AI-Enabled Aisles Help Shoppers Choose Their Whisky

BevMo! is incentivizing store visits by streamlining and customizing the shopping experience, offering Smart Aisles that ask shoppers questions about their preferences to guide them to the best option

Hotels, Hospitality & Travel Virgin Atlantic Supports Consumers' Resolutions With Alcohol-Free Cocktail Menu

As global consumer behavior around alcohol continues to change, the airline is catering to new needs by letting passengers enjoy the experience of ordering a craft mocktail or reduced-alcohol cocktail

Brand Activation & Immersion Bulleit Whiseky Fans Can Enjoy 3D-Printed Cocktails At Its 3D-Printed Bar

The whiskey brand shows how next-generation technology can enable the future of cocktail experiences, using 3D printing to create an entire bar apparatus where guests enjoy drinks and bites that are also 3D-printed

Advertising Whiskey Brand Courts Premium Travelers With $46k Luxury Trip

The Macallan is offering members of its Masters Club an exclusive, whiskey-themed journey aboard private jets and yachts from New York to Miami.

Retail Visitors To Johnnie Walker's Experiential Shop Can Sip As They Learn The Brand's History

The Scotch whisky brand recently opened a flagship store in Madrid that offers guests immersive and exclusive experiences such as whisky classes and tastings, rare brews, a personalization service and more

Shopper Marketing & Promotions BrewDog Offers Customers All-Inclusive Trip On Its Craft Beer Airline

Taking in-flight beverages to the next level, the Scottish brand is offering fans a dedicated airline and opportunity to taste-test its craft beer, try exclusive altitude-sensitive brews, enjoy a four-night stay in Columbus, OH and more

Shopper Education & Assistance Interview: How The Company Behind Malibu & Kahlua's New Retail Technology Plans To Make Shopping More Entertaining

Malibu and Kahlua are building a technology called the "Living Lab" that demonstrates their innovations in augmented reality, near-field communication and connected packaging technologies as they apply to enhancing how consumers experience their brands

Merchandising & Curation Facebook-Native Delivery-Only Restaurant Offers Fans Pop-Up Bar

Popular food channel Twisted created a delivery service and is opening a pop-up bar as a way to further engage customers and build its brand

Packaging & Product Engagement Kit-Kat Bar Fans Can Enjoy A Cocktail Recipe With Their Treat

Nestle is launching cocktail pairings to accompany the launch of its new Kit-Kat flavor, even hosting a pop-up bar at Tokyo's CITAN Hostel to feature hand-picked sake and umeshu drinks

Food & Beverage Bourbon Brand Brings Tattoo Art To Life With AR-Enabled Bottles

To promote its Tattoo Edition bottle, Bulleit Bourbon launched a limited-edition collection of tattoo-inspired bottles incorporating augmented reality capabilities, letting customers scan a QR code to experience the designs in 3D

Brand Activation & Immersion Bacardi Creates Consumer-Chosen Content For Its IGTV Debut

The spirits company made its fans part of the production process, allowing them to vote on what locations and camera angles to use via Instagram polls, letting its consumers have an active role in brand content creation

Shopper Education & Assistance Tito's AI-Enabled Chatbot Walks Spirits Enthusiasts Through Craft Cocktail Recipes

The vodka brand and allrecipes.com created the Barkeep chatbot to guide users through popular drink recipes and even enable home-delivery of Tito's through service Drizly

Automotive Rolls-Royce SUV's Glass Partition Lets Passengers Ride In Quiet Isolation

With the ability to be functionally altered and replete with details outfitted for high-end customers, the Cullinan reveals Rolls-Royce's expansion to the family-oriented luxury consumer

Merchandising & Curation Wine Enthusiasts Can Buy A Full Cellar With Sotheby's Curated Service

The Instant Cellars service comes with a free consultation with a specialist, who will assist buyers in making the best investment