algorithm

Beauty AI-Curated Marketplace Points Shoppers To Clean Beauty Products

NakedPoppy uses a short quiz and one picture to offer a curated list of sustainable, cruelty-free products to each of its shoppers

Analysis How Cannabis Retailers Like Namaste Technologies Are Leveraging Digital-First Strategies

These four brands are using a tech-driven approach to make cannabis products, services and information more accessible and personalized for consumers

Fashion & Apparel How Retailers Like Rent The Runway Utilize Consumer Data For Optimal Innovation

From PSFK's Accelerating Innovation In Retail report, here's how today's brands and retailers are using a data-driven approach to research and development

Advertising Stockholm Commuters See Billboards Personalized To Their Emotions

Pioneered by Clear Channel, Stockholm Metro's digital billboards will analyze consumer data to display art based on their current emotion

Delivery & Logistics How Retailers Like Macy's Use Cloud Synthesis To Optimize Consumer Data Intel

In this excerpt from PSFK and Microsoft's Retail Trends Playbook 2020, here's how three brands are implementing cloud synthesis to maximize the benefits of data-based intelligence

Features How Brands Like Walgreens Use Employee Communication Platforms To Optimize Customer Service

Next-gen technology platforms help retail associates communicate across store floors, manage inventory and better assist customers

Interview NYRIW Preview: How A DTC Hair Care Co Is Disrupting Big Beauty With Hyper-Personalization

Ahead of speaking on the Why Consumer-Centric Brands Win panel, co-founder and CEO of Function of Beauty, Zahir Dossa, shares how his company is enabling the next-generation of personalized hair care, catering to each and every hair type with a unique algorithm and direct communication with customers

Automotive How Brands Like Merck Use Data To Enable More Efficient Delivery

As detailed in PSFK's Last-Mile Delivery Debrief, top brands are improving their delivery process by streamlining consumer and inventory data collection and analysis

Retail PSFK Retail Conference Preview: Adding The Ecommerce Layer To 21 Billion Square Feet Of Retail Space

Before taking the stage at PSFK's Future of Retail Conference next month, HERO's CEO and founder Adam Levene discusses how his company is assisting retailers in pioneering the future of omnichannel retail, optimally synching their digital and in-store retail spaces while also re-humanizing the experience.

Food & Beverage Airlines Like JetBlue Are Using Algorithms To Offer Passengers Tailored Menus

Certain airliners are employing predictive algorithms to help fine-tune their menus, offering passengers selections they're more likely to enjoy, based on factors like routes served and time of day, as well as helping to reduce food waste

Video Do We Lose Our Sense Of Reality When Our Marketing Is Based On Lies?

Viacom executive Kodi Foster says that predictive models don’t work if the data they use is meaningless

Shopper Education & Assistance How Companies Are Making Technology More Inclusive For All Consumers

In order to create solutions that provide benefits to every demographic, brands are implementing initiatives to reduce inherent bias, racism or other discriminatory nodes

Loyalty & Membership Customers Can Receive A Customized Skincare Regimen From AI Cleansing Device

A Scandinavian skincare brand created a cleansing device that doubles as a beauty advisor, using artificial intelligence to assess customers' skin and create a tailored skin regimen

Fashion & Apparel Forever 21's AI Visual Search Lets Customers Browse By Outfit Features

The retail brand is using Donde Search's AI-powered feature  to bring the discovery experience of traditional retail to online shopping, letting customers search for clothing in more intuitive, visual ways