Amazon Alexa

Analysis How Voice Assistants Allow Seniors To Live Safely And Independently

A new slate of voice assistants designed for seniors gives peace of mind to both users as well as their caregivers and family members

Baby Boomers PSFK Research Paper Launch: Engaging The Baby Boomer Consumer

How brands are tapping into Baby Boomers through marketing, products and services that defy ageist assumptions and empower fuller lives

Design Future Of Home+Living 2030: Ambient Dwellings

What will life look like in a decade? Piers turns his attention to technology that will adapt to different emotions, situations and uses

Brand Activation & Immersion Alexa Will Now Help Job Seekers Apply To McDonald's

Amazon and Google voice assistants can now connect their users with jobs at McDonald's, thanks to a new tech rollout by the restaurant chain

Features Op-Ed: Why Retailers Can't Afford Not To Invest In Voice

Author Ashish Sidhra explains the major roadbloacks to widespread adoption of voice tech by companies beyond Google and Amazon, why investing in voice to diversify the omnichannel experience is crucial for brand building and how retailers can integrate it into their strategy

Delivery & Logistics Op-Ed: Why History Holds The Secret To The Future Of Retail

The associate strategy director at Critical Mass on the experience design strategies that help retailers like Amazon turn novelty into the norm

Consumer Goods Walmart Taps Google Voice Tech To Let Customers Order Groceries On Command

Walmart Voice Order works across Google Assistant-powered platforms, including smart speakers and displays, and is set to take on Amazon's grocery services

Banks, Insurance & Financial Services Amazon Pay Comes To More Ecomms Through WorldPay Partnership

The etailer is working with the payment processing platform to put Amazon Pay in the checkouts of many more online retailers, eventually hoping to link with Alexa and other channels

Automotive How Brands Like GM Turn The Car Into A Mobile Commerce Hub

From Volkswagon to Honda, leading automotive retailers are integrating cars with ecommerce and digital entertainment capabilities to make the driving experience the highlight of the journey

Merchandising & Curation How Brands Like Volkswagen Are Rethinking Everyday Tech With Voice-Activated Engagement

From PSFK's Creating Next-Gen Content Experiences report, here is how three brands are incorporating voice activation and audio-based technology to make consumer-technology interactions more entertaining and efficient

Fashion & Apparel Sperry Sporters Can Ask Alexa How To Reduce Environmental Footprint

The footwear retailer is raising awareness among consumers on ocean pollution with an Alexa Skill called Sperry Waterkeeper

Post Purchase Service & Support How Brands Like Amazon Are Upgrading Personalization With Anticipatory Support

As detailed in PSFK & Microsoft's 2020 Retail Trends Playbook, these three brands are going beyond personalization by using data to predict consumer needs and provide proactive, individualized support

Health Parents Can Ask Alexa To Check Their Baby Apps And Devices

As one of the biggest baby gear retailers, Amazon is launching a Baby Skill Activity API, letting parents update baby apps and baby care devices to monitor feedings, changing times, weight and more through voice control

Children Amazon Alexa Lets Listeners Dictate Their Own Adventure

In collaboration with its popular audiobook division ‘Audible,’ Amazon is releasing interactive Choose Your Own Adventure-style stories on Alexa-enabled devices