american express

Banks, Insurance & Financial Services American Express Rewards Members Can Use Points With PayPal Merchants

The partnership will let Amex card holders spend their reward points with any merchant that accepts PayPal, increasing their usefulness to customers while also supporting smaller businesses

Food & Beverage American Express Revamps Gold Card Membership To Reflect Millennial Spending Habits

AmEx is catering to the lifestyle and values of younger consumers, redesigning its membership program to allot more points for travel and meal expenditure, offering travel discounts and more, hoping to raise its millennial appeal

Hotels, Hospitality & Travel Travelers Can Book Flights And Hotels By Texting A Virtual Assistant

Mezi, an American Express-owned service, helps save business travelers precious time by fielding questions through a messaging-style interface

Advertising Amex Made (And Destroyed) An Exclusive Movie For Platinum Cardholders

American Express delivered its message of exclusivity by screening a short film for its premium clients and subsequently wiping out the only copy of it

Brand Activation & Immersion AMEX Builds IRL Rapport With Customers With London Pop-Up Experience

American Express' new immersive experience connects with customers about their personal and professional goals, helping the company integrate its brand into customers' everyday lifestyles and increasing engagement

Packaging & Product Engagement American Express Card Will Be Made From Upcycled Ocean Plastic

American Express is working with ocean conservation organization Parley to align with customer values around pollution and tourism

Advertising Amex's New Campaign Celebrates The Fusion of Life and Business

An experiential marketing event celebrated the new global campaign from American Express, themed around work and passion

Syndicated This Financial Startup Is Making Banking More Social

Monzo is a truly unusual thing—a bank young people are excited about. But while its speed and ease of use are impressive, there is a problem—it’s not making money

Retail At Platform LA, Future Malls Are Experience Buffets

We sat down with Platform founder and CEO Joey Miller to discuss how the retail space is delivering experiential pop-ups, installations and culinary partnerships

Delivery & Logistics No Fuss Return Service Wants To Make Online Shopping Easier

A new service called Try pays the upfront cost for customers so they only pay for what they want to keep

Advertising Roundtable: The Biggest Shifts In Experiential Marketing In 2018 And Beyond

To get some crystal ball predictions for what the future of advertising holds for PSFK’s Advertising Playbook, we turned to a handful of experts

Cafe & Restaurant How Third Space Communities Can Support Your Brand

In our latest Advertising Playbook, we explore how marketers can resonate with customers by providing them with memories

Brand Activation & Immersion Virtual Tennis Lets Fans Feel Like They Are Playing At The US Open

American Express wants to create a better experience for tennis fans in a live gaming installation

Banks, Insurance & Financial Services American Express Is The First Financial Institution To Create A Facebook Bot

The company designed an Amex AI to help customers easily keep track of their expenses