american express

Banks, Insurance & Financial Services Amazon Pay Comes To More Ecomms Through WorldPay Partnership

The etailer is working with the payment processing platform to put Amazon Pay in the checkouts of many more online retailers, eventually hoping to link with Alexa and other channels

Post Purchase Service & Support American Express Rewards Members Can Use Points With PayPal Merchants

The partnership will let Amex card holders spend their reward points with any merchant that accepts PayPal, increasing their usefulness to customers while also supporting smaller businesses

Fashion & Apparel How Hedley & Bennett Went From Making Aprons For Chefs To Collaborating With Vans

Ellen Bennet's apron company started as a solution for professional chefs, but has grown into a lifestyle by embracing collaboration, building community and listening to its audience

Food & Beverage American Express Revamps Gold Card Membership To Reflect Millennial Spending Habits

AmEx is catering to the lifestyle and values of younger consumers, redesigning its membership program to allot more points for travel and meal expenditure, offering travel discounts and more, hoping to raise its millennial appeal

Beauty How Brands From Amex To Target Are Driving Sales By Catering To Millennial Parents

Considering the immense purchasing power of this now parenting demographic, brands ranging industries from banking to skincare are augmenting their business by incorporating the specific values and needs of millennials into their offers

Hotels, Hospitality & Travel Travelers Can Book Flights And Hotels By Texting A Virtual Assistant

Mezi, an American Express-owned service, helps save business travelers precious time by fielding questions through a messaging-style interface

Automotive How Brands Are Cultivating Loyalty Among Modern Consumers

Consumers increasingly value high-quality customer service and the ability to co-create their brand experiences with the companies themselves, which has led to brands implementing more immersive technologies to create more customized loyalty program experiences

Advertising Amex Made (And Destroyed) An Exclusive Movie For Platinum Cardholders

American Express delivered its message of exclusivity by screening a short film for its premium clients and subsequently wiping out the only copy of it

Brand Activation & Immersion AMEX Builds IRL Rapport With Customers With London Pop-Up Experience

American Express' new immersive experience connects with customers about their personal and professional goals, helping the company integrate its brand into customers' everyday lifestyles and increasing engagement

Packaging & Product Engagement American Express Card Will Be Made From Upcycled Ocean Plastic

American Express is working with ocean conservation organization Parley to align with customer values around pollution and tourism

Advertising Amex's New Campaign Celebrates The Fusion of Life and Business

An experiential marketing event celebrated the new global campaign from American Express, themed around work and passion

Syndicated This Financial Startup Is Making Banking More Social

Monzo is a truly unusual thing—a bank young people are excited about. But while its speed and ease of use are impressive, there is a problem—it’s not making money

Interview At Platform LA, Future Malls Are Experience Buffets

We sat down with Platform founder and CEO Joey Miller to discuss how the retail space is delivering experiential pop-ups, installations and culinary partnerships