amex

Banks, Insurance & Financial Services How Brands From Amex To Target Are Driving Sales By Catering To Millennial Parents

Considering the immense purchasing power of this now parenting demographic, brands ranging industries from banking to skincare are augmenting their business by incorporating the specific values and needs of millennials into their offers

Automotive How Brands Are Cultivating Loyalty Among Modern Consumers

Consumers increasingly value high-quality customer service and the ability to co-create their brand experiences with the companies themselves, which has led to brands implementing more immersive technologies to create more customized loyalty program experiences

Brand Activation & Immersion AMEX Builds IRL Rapport With Customers With London Pop-Up Experience

American Express' new immersive experience connects with customers about their personal and professional goals, helping the company integrate its brand into customers' everyday lifestyles and increasing engagement

Retail American Express Is The First Financial Institution To Create A Facebook Bot

The company designed an Amex AI to help customers easily keep track of their expenses

Advertising Drew Neisser: Why American Express Continues To Dominate In Service

John Hayes, American Express's CMO, discusses the philosophy that determines the company's marketing strategy.

Design Top 10 Ways Retailers Changed The Game In 2013

From mani-pedis for men to a Nike store made out of reused garbage, check out the most read-about retail projects of the year.

Gaming & Play American Express’ Airport Lounges Provide A Pre-Trip Vacation

The Centurion Lounge gives travelers a place to relax and charge up before getting on their flights.

Technology NYC Riders Can Pay Taxi Fares With Credit Card Points

AmEx members can now ride NYC taxis for free.

Gaming & Play American Express Card Members Can Now Purchase Products on Twitter

Amex allows users to sync their credit cards to Twitter, giving them access to special offers which can be purchased through tweeting a hashtag.

Technology American Express Offers Hidden Content In Xbox Games

Card members can sync their account with their Live Gamertag to unlock exclusive offers.

Syndicated Triple Pundit: American Express Wants Shoppers To Buy Local

A new partnership with the finance giant pushes forward the needs of small business owners.

Advertising American Express App Offers Personalized Stream Of Offers And Recommendations [Future Of Retail]

Credit card company offers mobile users a way to check customized deals based on their previous purchases.

Advertising 9 Ways To Get Your Kickstarter Project Funded [Headlines]

The crowd-funding site has raised $200m from over 2 million backers; tips for making your project one of the success stories.

Innovation American Express Clients Get Early Access To Twitter's New Ad Scheme [Headlines]

The financial services company is offering free Twitter ads to their small business customers