Considering the immense purchasing power of this now parenting demographic, brands ranging industries from banking to skincare are augmenting their business by incorporating the specific values and needs of millennials into their offers
Consumers increasingly value high-quality customer service and the ability to co-create their brand experiences with the companies themselves, which has led to brands implementing more immersive technologies to create more customized loyalty program experiences
American Express' new immersive experience connects with customers about their personal and professional goals, helping the company integrate its brand into customers' everyday lifestyles and increasing engagement
The company designed an Amex AI to help customers easily keep track of their expenses
John Hayes, American Express's CMO, discusses the philosophy that determines the company's marketing strategy.
The Centurion Lounge gives travelers a place to relax and charge up before getting on their flights.
AmEx members can now ride NYC taxis for free.
Amex allows users to sync their credit cards to Twitter, giving them access to special offers which can be purchased through tweeting a hashtag.
Card members can sync their account with their Live Gamertag to unlock exclusive offers.
A new partnership with the finance giant pushes forward the needs of small business owners.
Credit card company offers mobile users a way to check customized deals based on their previous purchases.
The crowd-funding site has raised $200m from over 2 million backers; tips for making your project one of the success stories.