amplifying benefits wearables

Health How Brands Like Betterpath Empower Consumers To Manage Their Data

Health and wellness companies are giving customers more control over their data, incentivizing consumers to release personal information that they themselves can wield to their advantage while also contributing to better products and services

Brand Activation & Immersion How Fitness Brands Use Wearables To Enable Personalized Digital Coaching

Wearable technology and digital coaching combine to offer consumers a customized health routine powered by artificial intelligence

Fitness & Sport How Brands Like Equinox Use Data To Deliver Hyper-Personalized Wellness Advice

Health and fitness brands are enabling customized experiences and tailored lifestyle plans using customer information like DNA or gym habits to help them reach their personal goals

Loyalty & Membership How Brands Like Fitbit Encourage Healthy Lifestyles With Gamified Wellness Tracking

Brands are using wearable fitness technology to gamify wellness and connect consumers across personalized programs