Amusement park

Loyalty & Membership Six Flags Membership Will Offer Customers VIP Tours And Free Cotton Candy

The theme park is eliminating its yearly pass in favor of a monthly membership program that allows customers to earn points by going on rides and posting on social media

Hotels, Hospitality & Travel Hotel's Wearable Bracelets Let Resort Guests Shop At Neighboring Merchants

The accessory connects to hotel chain Meliá's app, enabling guests to easily access their hotel rooms and pay for any resort-related purchases at various participating retailers

Shopper Marketing & Promotion Snapchat Brings Augmented Reality Content To Theme Parks Worldwide

Snapchat is taking its Lens Studio to Disney, Six Flags/Warner Bros., and Universal Studios parks to create better UGC and immersive experiences for visitors, marshaling the growing popularity of mobile technology to take the guest experience to a new level

Entertainment How Brands Are Enhancing Fictional Narratives With Real-Life Immersion

From Star Wars to indie projects, entertainment companies are extending their reach by creating fully immersive experiences that let fans live out their favorite narratives

Advertising 3 Entertainment Activations Immersing Consumers In The World Of Sci-Fi

PSFK takes a look at some of the ways the entertainment industry is hooking us in using elaborate advertising and branding

Advertising Top 5 Brand Activations To Look Out For At SXSW

PSFK highlights our favorite brand activations that we've seen so far, to help SXSW 2018 attendees sort through the noise

Design LEGO House In Denmark Is A Dream For Brick-Loving Builders

The new attraction opens with millions of brick pieces on show

Retail Theme Park Lets Kids And Adults Operate Construction Vehicles

Diggerland USA gives customers of all ages a chance to use heavy machinery and experience what it's like to drive the different vehicles