From PSFK's Elevating The New Beverage Experience, here's how four innovative retailers have created unique experiences to engage consumers beyond the purchase
The beer brand's Naturdays lager leverages demands of a new generation alongside wellness trends to make a beverage for non-beer drinkers
The robotic devices, created by Pensa, ensure that shelves stay stocked and items are where they are intended to be, offering manufacturers and retailers a less expensive way to monitor inventory as well as customer activity
Estrella Jalisco took on negative stereotypes on Facebook about Mexicans by creating pages, groups and sites to celebrate its country's heritage, altering the search results to be more positive
Michelob Ultra is marketing a low-calorie beer "made with organic grains" to the fitness crowd, pushing organic brewing into the mainstream
Budweiser signifies the shift to using 100% renewable energy for its U.S. beer production with a new label on bottles and cans
We spoke to Sandra Richter, co-founder and CEO of Soofa, about smart city furniture and a hyperlocal, data-driven approach to retail and advertising
The company has created a vintage-inspired, limited edition run of a beer it used to make before Prohibition began in 1920
Spirit companies are making strides into the non-alcoholic space which is predicted to grow
MIXXTAILS satisfy young drinkers’ s preferences for sweetness and convenience
Fans become bartenders with DraftServ's interactive serving stations. Just swipe your card, choose your brew, and pour the amount you wish.
Sweaty Russian soccer fans escape the heat with ice-encased packs of Skol beer.