anheuser busch

Analysis How Beverage Brands Like Stella Artois Are Elevating The Post-Purchase Experience

From PSFK's Elevating The New Beverage Experience, here's how four innovative retailers have created unique experiences to engage consumers beyond the purchase

Brand Activation & Immersion How Natural Light Builds A Beer For Health-Focused Millennials

The beer brand's Naturdays lager leverages demands of a new generation alongside wellness trends to make a beverage for non-beer drinkers

Automotive In-Store Drones Can Monitor Correct Shelf Stocking And Customer Activity

The robotic devices, created by Pensa, ensure that shelves stay stocked and items are where they are intended to be, offering manufacturers and retailers a less expensive way to monitor inventory as well as customer activity

Advertising Mexican Beer Brand Alters Facebook Algorithm To Fight Negative Search Results

Estrella Jalisco took on negative stereotypes on Facebook about Mexicans by creating pages, groups and sites to celebrate its country's heritage, altering the search results to be more positive

Fitness & Sport Light Beer Goes Organic In An Appeal To Wellness-Minded Drinkers

Michelob Ultra is marketing a low-calorie beer "made with organic grains" to the fitness crowd, pushing organic brewing into the mainstream

Food & Beverage Budweiser Will Add Logo To Show Its Commitment To Renewable Energy

Budweiser signifies the shift to using 100% renewable energy for its U.S. beer production with a new label on bottles and cans

Interview These Smart City Fixtures Gather Data To Build Hyperlocal Knowledge

We spoke to Sandra Richter, co-founder and CEO of Soofa, about smart city furniture and a hyperlocal, data-driven approach to retail and advertising

Shopper Marketing & Promotion Budweiser's Latest Product Is A Brew First Made Before Prohibition

The company has created a vintage-inspired, limited edition run of a beer it used to make before Prohibition began in 1920

Cafe & Restaurant Why Some Of The Largest Alcohol Brands Are Rushing To Create Non-Alcoholic Beverages

Spirit companies are making strides into the non-alcoholic space which is predicted to grow

Advertising 90's Super Bowl Ad Returns On Snapchat

An Anheuser-Busch commercial returned from previous decades to Snapchat as an interactive experience

Advertising Bud Light’s Cocktail-Inspired Beverages are Brewed for Millennials

MIXXTAILS satisfy young drinkers’ s preferences for sweetness and convenience

Home Self-Serve Beer Machines Let Baseball Fans Pour Their Own

Fans become bartenders with DraftServ's interactive serving stations. Just swipe your card, choose your brew, and pour the amount you wish.

Design Overheated Russian World Cup Fans Given Ice Packs of Brazil's Favorite Beer

Sweaty Russian soccer fans escape the heat with ice-encased packs of Skol beer.

Retail 11 Stories You Need To Know Today

Facebook gets a new design, an anti-theft alarm for your iPhone and NYC foodtrucks give out free meals to Sandy victims.

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