Animals and humans

Analysis How Brands Like Tesla Are Bringing Owners Closer To Their Pets With Everyday Integration

From PSFK's Engaging Millennial Pet Owners report, here's how innovative brands are helping make pets a part of everyday life, from cat-calming car radios to tech-enabled dog houses

Brand Activation & Immersion How Retailers Like Walmart Are Appealing To Pet Owners With In-Store Grooming And Vet Services

From PSFKs Engaging Millennial Pet Owners report, here is how four companies are supplementing their product selection with relevant pet care services

Features How Brands Like FitBit Are Employing Technology And DTC Services In Pet Health

Pet healthcare brands and providers are engaging a new wave of millennial owners with tech-driven wellness and direct-to-consumer veterinary services

Beauty Salon Encourages Pets And Their Owners To Enjoy Treatments Together

The massive Private I Concept Store in Hong Kong features multiple animal-friendly zones, including pools, spas, vets and a bakery for dogs as well as hair and nail spaces for owners

Food & Beverage Pet Food Brand Launches Radio Station To Calm Vet-Bound Cats

Cat Calm Radio aims to ease the nerves of pets and their owners using music specifically suited for the biological makeup of felines

Advertising Habitat For Humanity Uses Insecticide-Emitting Posters In Campaign Against Mosquitos

The NGO designed ads that dissolve when it rains and emit an insecticide that destroys mosquitos carrying viruses like Zika, fighting for the very cause that the campaign is raising awareness for

Fashion & Apparel Vegan Leather Is Grown From Mushrooms

Biomaterials startup Bolt Threads has created a beautiful alternative to animal hide

Design Fundraiser Auctions Off Fancy 'Barkitecture' Dog Kennels

A public exhibition features canine creations from the likes of Zaha Hadid Designs and SPARK Architects, and proceeds from their auction will go to Blue Cross for Pets

Cafe & Restaurant White Castle Is Selling Meatless Impossible Burger Sliders For Just $1.99

The meatless burger is seeking a more mainstream outlet via the fast food chain, hoping to reach new consumers who aren't necessarily vegetarian at a lower price point

Hotels, Hospitality & Travel Two Dogs Filmed A Google Street View To Promote Tourism In A Japanese City

In Odate, the birthplace of the Akita dog breed, Google used two Akitas and 360-degree cameras to show off the scenery

Interview Interview: How Human Trends Have Migrated To The Pet Business

Petrics CEO Ed Hall discusses how wellness and fitness tracking trends among humans are influencing products and services for pets

Entertainment Spotify Helps You Adopt A Dog Who Likes The Same Music As You

The music streaming service has teamed up with a German animal shelter to help match like-minded dogs and owners

Advertising LA’s Top Architects Create Cat Shelters To Raise Funds For Strays

The unique shelters are designed, donated and auctioned to help raise funds for homeless cats in Los Angeles

Retail PetSmart Opened Concept Stores Entirely Dedicated To Grooming

The salon-style stores feature baths, brushes, haircuts, nail trims and more

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