We sat down with Google's SVP of Strategic Planning Abigail Posner to discuss our fascination with the familiar and creating meaningful brand experiences
PSFK 2017 speaker and The Field Study Handbook author Jan Chipchase discusses how an aging society presents significant societal issues and opportunities for companies in China and Japan
Jan Chipchase created a how-to guide for businesses looking to sell a new product in a cultures they're unfamiliar with
We interviewed anthropologist Jan Chipchase, who's speaking at our PSFK 2017 conference, on the secret science behind cultural trend forecasting
Using an anthropological perspective and a broader social context we will begin to understand how bankers function.
The anthropologist will give us a briefing on the ideas in his forthcoming book 'Culturematic,' which examines a new species of ingenuity.
A newly discovered tribe that has thrived without technology forces us to ponder our smartphone dependence and societal emphasis on technology.
Grant McCracken is running a contest at his blog asking people to see the culture trends at work at USA networks and Showcase.