Advertising PurpleList Podcast Episode 12: Why Brands Should Focus On The 'Why'

We sat down with Google's SVP of Strategic Planning Abigail Posner to discuss our fascination with the familiar and creating meaningful brand experiences

Advertising Anthropologist & Design Researcher: The Societal Effect Of Aging In Japan And China

PSFK 2017 speaker and The Field Study Handbook author Jan Chipchase discusses how an aging society presents significant societal issues and opportunities for companies in China and Japan

Advertising The Field Study Handbook Is A Guide Book For Marketers Selling Abroad

Jan Chipchase created a how-to guide for businesses looking to sell a new product in a cultures they're unfamiliar with

Design PSFK 2017 Speaker Interview: Asking 'Why' Is The Key To Knowing Your Future Consumer

We interviewed anthropologist Jan Chipchase, who's speaking at our PSFK 2017 conference, on the secret science behind cultural trend forecasting

Luxury What Can The Native Tribes Of New Guinea Teach Us About Financial Markets?

Using an anthropological perspective and a broader social context we will begin to understand how bankers function.

Technology Grant McCracken To Appear As Special Guest At PSFK CONFERENCE NYC

The anthropologist will give us a briefing on the ideas in his forthcoming book 'Culturematic,' which examines a new species of ingenuity.

Home Tribe Discovered In Brazilian Amazon Has Us Rethink Our Modern Lifestyle

A newly discovered tribe that has thrived without technology forces us to ponder our smartphone dependence and societal emphasis on technology.

Work Grant McCracken: Square Inch Anthropology

American culture is vast, endlessly various and changing all the time. We can't know it top to bottom. We can't map it end to end. The best we can hope for is to establish small pieces or pockets of clarity.

Advertising Grant McCracken: Kanye West, Anthropologically

An investigation into the cultural frames and metaphors found in a recent interview with the artist.

Design Grant McCracken: How Do We Make Culture?

Observations on culture creation, world building and meaning.

Technology Man As An Evolution Of The Machine

Timothy Taylor's The Artificial Ape offers a new evolutionary theory about technology and humans.

Work Grant McCracken's Culture Contest: Showtime Vs. USA Networks

Grant McCracken is running a contest at his blog asking people to see the culture trends at work at USA networks and Showcase.

Advertising Garbage Anthropology

Robin Nagle, the New York City Department of Sanitation's anthropologist-in-residence explores the hidden world of garbage that surrounds us.

Innovation This Week In Brand Strategy & Advertising

PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this past week.