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Brand Activation & Immersion PSFK's President of Research And Strategy: How Untethered Lifestyles Are Driving Modern CX

Scott Lachut, the head of PSFK's research and strategy arm, imparts some advice on how to cater to consumers who are always on the go

Fitness & Sport Meditation Platform Offers Members Remote Live-Stream Sessions

Journey LIVE is a mobile app that lets subscribers tune into 15-minute instructor-led sessions through live audio and video content

Automotive Interview: How Turo Is Building A Marketplace For On-Demand Car Sharing

The head of Turo's U.K. team tells PSFK how the platform is poised to fundamentally shift the nature of car ownership, enabling a service it describes as the Airbnb of car-sharing and letting car owners make money on their vehicle's idle time

Delivery & Logistics Digital P2P Platform Offers Book Access For Literature-Scarce Venezuela

Ongoing humanitarian crises in the South American country inspired an innovative peer-to-peer analog book exchange, helping citizens form networks to access increasingly scarce literature

Loyalty & Membership Volvo Car Accident Advisor Provides Drivers On-Demand Recovery Support

Volvo owners can access a mobile service that helps collect accident scene information and streamlines the recovery and repair process

Hotels, Hospitality & Travel Lyft Riders Can Earn Loyalty Points At Hilton And Delta

Members of Hilton Honors and Delta SkyMiles can synch their accounts with Lyft to earn points every time they ride with the service

Banks, Insurance & Financial Services Flexa Payment Network Lets Consumers Pay For Whole Foods With Crypto

Flexa is a payment-processing network that lets shoppers pay for everyday transactions with mainstream retailers like Crate & Barrel using cryptocurrency

Beauty 'Avon On' Helps Brand Reps Organize Sales And Market Digital Content

The mobile app and content hub will streamline sales reps' activity and provide them access to branded social media content for easy online sharing and promotion

Fashion & Apparel Nike's One-Day Snapchat Release Gives World Cup Fans Exclusive Merch Access

Nike created a one-day-only Snapchat filter that let consumers virtually try on and swipe to purchase jerseys for the U.S. Women's Soccer team

Merchandising & Curation Airbnb Enters Luxury Hotel Space With New York Skyscraper Properties

The homesharing app hopes to capture the spend of its millennial demographic as they age into professional travel and increased income with apartment-style suites at Rockefeller Plaza

Gaming & Play How Games Like Overwatch Are Leveraging Voyeuristic Forms Of Play With Participatory Livestream

From PSFK's Innovating The Digital Gaming Ecosystem: Part I report, here's how today's game brands are enabling more immersive experiences with visual participation game-playing options

Post Purchase Service & Support How Platforms Like Microsoft Xbox Are Engaging Gamers With Monthly Subscriptions

From Apple to Xbox, leading gaming names are meeting today's consumer demand for flexibility with subscription options that provide benefits like all-access, ad-free experiences

Food & Beverage Sainsbury's Tests Checkout-Free Supermarkets

Sainsbury's is piloting a checkout-free store that will replace the cashier with a scan-and-go mobile app experience

Cafe & Restaurant TWA Hotel Offers Travelers Food From Iconic NYC Vendors

The hotel, slated to open May 15, will offer diners the chance to experience NYC's international variety like the Halal Guys and Earl of Sandwich in a reference to the TWA's global reach