app-driven subscription service

Loyalty & Membership Tide Launches 'Uber Of Dry Cleaning' Mobile Laundering Service

Procter & Gamble's Tide brand is moving beyond its leading laundry detergent products into direct-to-consumer services with the launch of its on-demand dry cleaning app and franchise

Advertising How Brands Like Influenster And Taobao Are Educating Consumers With Video Content

Shoppable online video provides engaging and easy-to-consume means to educate consumers about products and services, as well as connects them with industry experts via social media

Food & Beverage Facebook Cooking Publisher Forgoes Advertisements, Growing Commerce With Subscriptions & Products

Despite Facebook algorithm changes, ChefClub has managed to stay successful, engaging customers not with traditional advertisements but instead with offers like its up-and-coming app-driven video subscription service