apparel

Delivery & Logistics Expert Insight: Building Fashion's Sustainable Future With Personalized Wardrobe Rental

PSFK speaks to the founder of Armoire, a customized virtual wardrobe rental service, about offering women unlimited closets while reducing the environmental impact of fashion and increasing accessibility to a variety of styles

Advertising Expert Insight: How To Design A Resale Marketplace For The Luxury Consumers

Digital experience designer Leja Kress of Sweden Unlimited explains her team's approach to creating the Watchbox experience—a platform for reselling high-quality watches

Analysis From Fashion To Fitness, Experiential Stores Are Driving Foot Traffic

Consumers can take advantage of immersive experiences like a multi-story locations featuring new items, archival collections and galleries

Brand Activation & Immersion Retailers Like Target Are Enhancing The Search Process With AI Technology

Using AI, leading brands are designing tools that can help customers search for and find items by simply snapping a photo

Beauty Why Brands Like Anthropologie Are Turning Stores Into Social Hubs

Fashion and beauty stores in the Mid-Atlantic region have created unique social spaces where shoppers can meet each other and consult sales associates, plus attend programs and events

Customer Experience Journey From Starbucks To Barneys, Brands Are Revamping Loyalty To Give Shoppers VIP Treatment

Big name brands are upgrading reward programs providing exclusive events and personalized products to promote shopper loyalty

Consumer Goods AI-Curated London Boutique Offers Shoppers Latest Fashion Trending On Social Media

Taking daily fashion trends and bringing them straight to the consumer, this store updates routinely according to real-time social media analyses

Fashion & Apparel Expert Insight: How To Build An E-Commerce Platform That's An Economic Engine For Female-Founded Brands

PSFK speaks with Lindsey Taylor Wood, founder and CEO of The Helm, to learn of the strategies behind the design and execution of her centralized platform for women-built-and-led companies

Loyalty & Membership PSFK Research Paper Launch: Exploring The New E-Commerce Experience

From e-tailoring to lifestyle-integrated rewards, fashion and apparel brands are leveraging a range of technologies to create optimal user experiences

Packaging & Product Engagement PSFK Visits Pop-Up That Encourages Its Customers To Consume Fewer Products

The pop-up space is both an installation and a store aimed at educating customers how to make the most of the products they already own

Luxury Luxury Buyers Shop Direct From Factories & Producers

Eliminating waste and increasing transparency, the ecommerce platform connects luxury consumers with the same factories that produce for well-known brands, giving them direct access to a curated selection of high-quality merchandise

Merchandising & Curation Blockchain-Backed Sneakers Will Reward Customers For Completing Surveys, Social Media Promotions

Paris-based Satoshi Studio is developing the first blockchain sneakers which will allow customers to track the shoe's entire history, and help thwart counterfeiting in an industry rife with it

Entertainment Tiger Beer Ventures Into Community-Designed, Community-Nurturing Retail Spaces

Through two global lighthouse housed within international airports, the Singaporean beverage brand is leaning on its in-house arts collective to deliver inviting and interactive communal outposts

Retail DTC Charitable Clothing Brand Asks Customers To Shop Blind

Two Blind Brothers is an online apparel retailer that raises funds for retinal eye disease research, launching a successful campaign that required shoppers to purchase blindly with no knowledge of their merchandise assortment

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