apparel

Analysis How Brands Like Gucci Are Personalizing Digital Communication With Customizable Avatars

In step with the way Gen Z consumers spend their time, leading brands are investing in elevated and personalized virtual communication methods like digital avatars, also opening up new opportunities for retailers to engage with digital-first audiences

Brand Activation & Immersion Expert Insight: How Avatar-Based Social App Genies Helps Gucci Reach Gen Z

PSFK speaks to Genies' director of marketing to understand how a collaboration with Gucci helps generate the brand generate awareness and engagement with key digital-first and social-savvy consumers

Consumer Goods From Dating To Fashion, Top Brands Are Promoting Size And Gender Inclusivity

Top brands are striving to get rid of gender and size restrictions and create a more accepting and inclusive environment for consumers, expanding their options

Fashion & Apparel How Ecommerce Is Democratizing The Apparel Drop

Digital drops make streetwear more accessible, allowing consumers to join the experience from their smartphones and avoid confusing or difficult online shopping sprees

Interview Expert Insight: Reimagining The Department Store By Embracing Community

PSFK speaks with the founder of women's hybrid creative and retail store Le Board to learn more about building a gathering space for brands and customers alike to meet, inspire and create

Advertising Michael Kors Invites Shoppers On A New York City Treasure Hunt

The two-day event promoted the brand's new fragrance line, including three separate stops and plenty of free merchandise for hunters to take home with them

Features How Peer-Driven Marketplaces Like Depop Build Online Relationships

Platforms that allow buyers and sellers to interact online are becoming increasingly popular, driven by young shoppers who prefer social retail experiences

Cafe & Restaurant Lululemon's Experiential Chicago Store Is A One-Stop Wellness Oasis

Jumping on the trends of wellness and immersive retail, the athletic brand opened a massive store in the Windy City with an in-house cafe and a dedicated workout floor for yoga and mediation

Customer Experience Journey How Innovators Like The North Face Are Elevating Secondhand Apparel

Thanks to a growing interest in sustainability and individuality, pre-owned clothes are getting second lives through large retailers, who are upcycling and consigning them

Merchandising & Curation Expert Insight: Building Fashion's Sustainable Future With Personalized Wardrobe Rental

PSFK speaks to the founder of Armoire, a customized virtual wardrobe rental service, about offering women unlimited closets while reducing the environmental impact of fashion and increasing accessibility to a variety of styles

Design Expert Insight: How To Design A Resale Marketplace For The Luxury Consumers

Digital experience designer Leja Kress of Sweden Unlimited explains her team's approach to creating the Watchbox experience—a platform for reselling high-quality watches

Automotive From Nissan To Nike, Experiential Stores Are Driving Foot Traffic

Consumers can take advantage of immersive experiences like a multi-story locations featuring new items, archival collections and galleries

Loyalty & Membership Retailers Like Target Are Enhancing The Search Process With AI Technology

Using AI, leading brands are designing tools that can help customers search for and find items by simply snapping a photo

Beauty Why Brands Like Anthropologie Are Turning Stores Into Social Hubs

Fashion and beauty stores in the Mid-Atlantic region have created unique social spaces where shoppers can meet each other and consult sales associates, plus attend programs and events