Apple Inc. executives

Health Aetna And Apple Partnership Offers Members Personalized Health Plans

The direct-to-member experience that merges activity-driven incentives with personalized recommendations will give a free Apple watch to Aetna members who sign up and achieve their goals

Banks, Insurance & Financial Services Apple Wallet Lets Students Synch Their College ID Functions To Their Phones

Apple expands its ecosystem for some consumers by integrating  student ID cards from select colleges into its wallet feature

Consumer Goods Verizon Customers Can Embark On An AR Scavenger Hunt To Win An iPhone XS

Using Snapchat as its platform, Verizon is giving away the latest iPhone to customers who enter an augmented reality scavenger hunt, searching for hidden music loops and remixing them to create a winning track

Design Apple Users Can Customize Emojis To Look Just Like Themselves

With 'Memoji' on iOS 12, characters can be personalized to represent every user with a wide variety of skin tones, hair styles and accessories

Cafe & Restaurant The Cafe Gets A Silicon Valley Makeover At Pinterest

Legendary graphic designer Susan Kare used her expertise in computer icons to brand a coffee shop at Pinterest's San Francisco headquarters

Design Bike Helmet Recognizes Hand Gestures To Send Safety Signals

An update to the Lumos helmet pairs it with Apple Watch to make light-up turn signals even easier for bikers to activate

Technology Apple Is Building A Coding Center For Teachers In Chicago

The tech company wants to train instructors how to code so that they can pass on their skills to students and teach them about programming

Fashion & Apparel Outdoor Voices Used AR To Let Customers Shop While They Hike

The athleisure brand's new AR app lets users browse products in detail even when they're miles from a store

Advertising Spike Jonze Creates An Immersive Music Video For Apple's HomePod

The director makes another jaw-dropping visual feast to advertie the tech giant's latest AI device

Home PurpleList Podcast Episode 2: IFTTT Is The Digital Glue For Your Devices

We sat down with IFTTT founder Linden Tibbets to discuss how IFTTT aims to enable smart home devices to feel rooted in a corpus of seamless, shared experiences

Syndicated Why The iPhone X Launch Puts Apple At The Top

Despite leaks and a hiccup during a demo of its new Face ID unlocking feature, analysts say this year’s launch puts Apple in an ‘extraordinarily strong’ position

Entertainment Hearing Aid Will Stream Music And Calls From Apple Devices

The Nucleus 7 will provide wearers with higher quality calls and music streaming

Retail Apple Stores Will Be Updated With Smart Home Experience Centers

Your neighborhood Apple store may soon be showing off smart home tech

Advertising Michel Gondry Shot A Short Film Using Only The iPhone 7

The director created a short film about a tricycle attempting to find its family on vacation in France, using only the iPhone 7 Plus