The direct-to-member experience that merges activity-driven incentives with personalized recommendations will give a free Apple watch to Aetna members who sign up and achieve their goals

PSFK talks to MIRROR founder & CEO, Brynn Putnam, about catering to consumers' need for on-demand, personalized fitness, and how the future of workouts will take place in the home

UnitedHealthcare is encouraging its customers to maintain healthy lifestyles by letting them "walk off" the cost of an Apple Watch in a digital fitness program, marrying wellness with increasing the accessibility of luxury tech

Apple expands its ecosystem for some consumers by integrating  student ID cards from select colleges into its wallet feature

An update to the Lumos helmet pairs it with Apple Watch to make light-up turn signals even easier for bikers to activate

Following Amazon’s lead, the iPhone maker is creating in-house clinics and health services for employees

Despite leaks and a hiccup during a demo of its new Face ID unlocking feature, analysts say this year’s launch puts Apple in an ‘extraordinarily strong’ position

Compared with gold-standard laboratory measurements, scientists found devices were poor at tracking calories burned, but good at monitoring heart rate

Four new watch bands are being released in colors inspired by the Nike Air VaporMax 'Day to Night' collection

Offering over 4,000 possible combinations, this smart watch combines Swiss luxury watchmaking with Silicon Valley technology

Modiface, Curology, PHLUR, Squire and Narvar on how customer input and humanization can improve sales success when it comes to product personalization

Woolet 2.0 features a Bluetooth LE radio, a battery, wireless charging, and built-in-speakers that let you know exactly where it is at all times

The concept watches' components are fabricated from commonly found household items

Elago designs a bedside companion to keep your watch safe and sound