Brand Activation & Immersion Grocery Chain Publix Offers Customers Interactive Virtual Cooking Classes

Free, live classes are designed for customers looking for demos on new ways to prepare easy and balanced meals, and let viewers interact directly with the chefs

Fashion & Apparel How Hedley & Bennett Went From Making Aprons For Chefs To Collaborating With Vans

Ellen Bennet's apron company started as a solution for professional chefs, but has grown into a lifestyle by embracing collaboration, building community and listening to its audience

Food & Beverage Interview: Blue Apron's VP of Brand Experiences On Creating Memorable Culinary Activations

Food delivery service Blue Apron, whose convenient one-box meal kits have brought high-end meals to millions of millennial kitchens, is using its activation at this year's New York Wine & Food Festival to delight consumers and build its reputation as a serious culinary tastemaker

Delivery & Logistics Blue Apron Steps Out Of The Box With An Interactive Pop-Up Shop

The multi-week installment in New York includes cooking classes and talks from celebrated chefs

Retail A Look Inside Amazon's New Meal Kit Service

It includes meals such as $19.99 salmon nicoise salad available to customers in select cities where the company operates its Amazon Fresh delivery service

Design This Chinese Airline Now Has Haute Couture Uniforms For Its Flight Attendants

Hainan Airlines is looking to the runway for uniform inspiration, creating a chic new look for its on-flight staff

Advertising IKEA's Blue Bag Instructs Buyers To Transform It Into Other Useful Items

Creative FRAKTA designs include an apron, a baby bib and even a raincoat for pets

Work McDonald's Uniforms Just Got A Huge Makeover

The fast food brand has given their dress code a new modern look with the help from two fashion designers