ar+

Brand Activation & Immersion Stonewall National Monument's Digital Experience Lets Community Share Their LGBTQ Story

Stonewall Forever is a digital and AR experience that takes viewers through the events of the uprising that led to the modern LGBTQ rights movement, and invites them to add their own story to the mix

Features Podcast: Leveraging Shopper Data To Build Better Retail

In this show, PSFK researchers discuss case studies and best-in-class examples that illustrate how leading retailers are using shopper data to enable tailored and dynamic customer experiences

Beauty Report Launch: Check Out PSFK’s Shopper Data Debrief

Our latest report shows how retailers can leverage in-store analytics to create a mutually beneficial exchange with consumers

Entertainment AR-Enabled Bose Sunglasses Offer Coachella Guests Exclusive Content

Festival attendees can pair their Bose Frames with the Coachella app for access to real-time audio notifications and updates about the event

Home Williams-Sonoma Shoppers Can Visualize Furniture In Their Home In AR

The home goods brand's app will generate 3D images of millions of products, from lamps and tables to sofas, aiming to make the shopping experience more fun and engaging while also improving conversion rates

Hotels, Hospitality & Travel How Agencies Should Adapt To The Expectations Of Modern Travelers

PSFK researchers explore how agencies can inspire a new generation of advertising content that invites audiences of any industry to engage on a deeper level and enter the path to purchase

Advertising Campaign Pits Professional Drivers Against Their Virtual Selves

Castrol has launched a new campaign that uses AR to create avatars to race against

Automotive How Machine Vision Could Reshape The Future Of Digital Interactions

A startup is developing new gesture recognition technologies that are able to track how consumers use their devices and consume content

How Wearables Are Bringing Pokémon Into The Real World

The game looks to integrate the iconic videogame creatures into users' actual surroundings

Technology Fans Can Explore The Star Wars Universe In Augmented Reality

A tech startup is partnering with Lucasfilm and ILM to enhance storytelling through AR

Beauty This AI Can Be Your Personal Beauty Advisor

A Toronto-based company has developed a chatbot that can provide personalized recommendations based on your skin

Public Art Piece Uses AR To Explore Our Relationship To Technology

Ivan Toth Depeña uses augmented reality to create multi-layered and dynamic art in Miami

Design Transform Any Everyday Object Into A Virtual Musical Instrument

The AR Music Kit lets you create a DIY experience with just paper and your phone's camera

What Would A World Entirely Powered By Augmented Reality Look Like?

With AR headsets sales on rise, a filmmaker explores how they will influence our reality