ar+

Brand Activation & Immersion Williams-Sonoma Shoppers Can Visualize Furniture In Their Home In AR

The home goods brand's app will generate 3D images of millions of products, from lamps and tables to sofas, aiming to make the shopping experience more fun and engaging while also improving conversion rates

Hotels, Hospitality & Travel How Agencies Should Adapt To The Expectations Of Modern Travelers

PSFK researchers explore how agencies can inspire a new generation of advertising content that invites audiences of any industry to engage on a deeper level and enter the path to purchase

Advertising Campaign Pits Professional Drivers Against Their Virtual Selves

Castrol has launched a new campaign that uses AR to create avatars to race against

Automotive How Machine Vision Could Reshape The Future Of Digital Interactions

A startup is developing new gesture recognition technologies that are able to track how consumers use their devices and consume content

How Wearables Are Bringing Pokémon Into The Real World

The game looks to integrate the iconic videogame creatures into users' actual surroundings

Technology Fans Can Explore The Star Wars Universe In Augmented Reality

A tech startup is partnering with Lucasfilm and ILM to enhance storytelling through AR

Beauty This AI Can Be Your Personal Beauty Advisor

A Toronto-based company has developed a chatbot that can provide personalized recommendations based on your skin

Public Art Piece Uses AR To Explore Our Relationship To Technology

Ivan Toth Depeña uses augmented reality to create multi-layered and dynamic art in Miami

Design Transform Any Everyday Object Into A Virtual Musical Instrument

The AR Music Kit lets you create a DIY experience with just paper and your phone's camera

What Would A World Entirely Powered By Augmented Reality Look Like?

With AR headsets sales on rise, a filmmaker explores how they will influence our reality

Op-Ed AR Expert Strategist: How Innovative Technology Is Shaping The Future Of Interior Design

Augmented reality, online communities and 3D printing all play a role in today's designer handbook

Technology Have A Meeting With A Hologram Thanks To This Technology

Microsoft's Holoportation Demo Showcases the Future of AR

Gaming & Play Trend Watch: AR Steps Out From Virtual Reality's Shadow in 2016

How virtual reality's sister technology is adding another layer to our reality

Technology VR Shopping: Retail’s New Reality

Oculus Rift app will let you to visit a virtual showroom before you buy