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In-store augmented reality features animate products on virtual models and point shoppers to compatible items, bringing the most useful elements of online browsing to physical retail
June 18, 2018
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Major media brands are producing augmented reality content that adds an interactive layer to their storytelling
June 15, 2018

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Expert

Volker von Kardorff is professor of lighting design at the Fachhochschule Potsdam. He is also a founding partner at Kardorff Lichtplanung.

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Winka Dubbeldam is the president of Archi-Tectonics and a Practice Professor and the Director of the Post-Professional Program at the University of Pennsylvania in Philadelphia. At Archi-Tectonics her work analyzes the use of digital design, hybrid materials and smart building systems to develop a new design language and space formation. Her work has expanded into retail, residential, and improving cities at scale, with special emphasis on embedding principles of sustainability into all aspects of architectural design.

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Mark Kushner of Architizer spoke at PSFK 2015 on the way contemporary media is democratizing architecture for the better

June 9, 2015
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In this video, Marc Kushner shares why the key to beautiful design is not math or physics, but rather emotional connection.

June 11, 2014
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