Art media

Brand Activation & Immersion McDonald's High-Design Chicago HQ Translates The Brand For Modern Consumers

The fast-food chain's new home in Chicago's West Loop featuring modern and urban aesthetics is symbolic of the brand's emphasis on quality

Beauty Lush Concept Store Features Florist And On-Site Flower Infusion

Lush's revamped Paris location will include a florist to offer customers locally and ethically made product infused with fresh buds, one of the retailer's many recent experimentations with alternative store formats

Fashion & Apparel Arlo Hotels Partners With Digital Marketplace To Offer Millennial Guests Unique Gift Shopping

The hotel's gift shops will sell a curated selection of products from online retailer Fancy, bridging the online-offline gap to reinvent the gift shop concept for a younger generation

Home Furniture Brand CB2 Launches Store-Only Curated Vintage Collection

The collection of one-of-a-kind, authentic mid-century European furniture and decor is designed to enable exclusivity for Crate & Barrel's millennial-focused brand and drive foot traffic

Analysis How Brands Like Starbucks Enable Emotional Connections Through Architectural Storytelling

From PSFK's Store Experience Design Debrief, here's how three retailers are structuring their physical retail spaces to take shoppers on a journey through the brand

Merchandising & Curation Paris Streetwear Brand Takes Basic Approach To Captivating Store Design

Homecore's Paris popup is a case study in dynamic interior store design using simple and cheap materials, referencing Newtonian physics and graffiti street art

Consumer Goods Pidan's First Offline Pet Retail Shop Doubles As A Metallic Playhouse For Strays

The digital-native pet brand remade an old Shanghai slaughterhouse into an experiential retail store and playground for stray cats and dogs, featuring a feline-inspired aesthetic that houses the brand's merchandise

Post Purchase Service & Support Joann Is Bringing New Tech To Stores And Online

New Glowforge equipment will help Joann's customers create the crafts of their dreams with enhanced customization options in-store and online

Hotels, Hospitality & Travel Hotel Guests Can Visit Pantone's Pantry To Immerse Themselves In Living Coral

Pantone teamed up with Tribute Portfolio, Marriott International’s newest collection of independent hotels, to launch a series of experiential popups displays, the first of which debuted at Art Basel featuring Pantone's color of the year

Luxury Bottega Veneta's Tokyo Flagship Merges Italian Heritage With Local Style

Catering to one of its most important markets, the Ginza-area store features a modernist style that combines the brand's Italian roots with that of the Japanese city

Cafe & Restaurant Graphic Trompe-L'Oeil Cafe Design Lets Guests Live In A Cartoon

A black-and-white, two-dimensional South Korean coffee shop allows patrons to step into a cartoon, using more classic, design-based elements to provide a lower-tech yet Instagram-worthy experience

Fitness & Sport Runners Could Experience Nike Sneakers In An AR Game

The AR brand activation allowed participants to test out Nike's React running shoes on a custom-built treadmill and produce a real-time avatar of their moves

Packaging & Product Engagement Cartier's Concept 'Garage' Takes Visitors Inside The Making Of Its Latest Wares

The Precious Garage showcases the newest additions to the Parisian brand’s iconic Juste un Clou and Écrou de Cartier collections, giving visitors an inside peak into the creation process

Food & Beverage Extra Gum Helps Emerging Musicians Use YouTube Ads As Audition Stage

The program matches emerging musicians with established performers, creating engaging pre-roll ads that let viewers vote to choose the best act