artificial intelligence

Automotive AI Takes Drive-Through Orders At Elevated Fast Food Restaurant

The machine-learning system at Colorado's Good Times Burger & Frozen Custard aims to streamline the drive-through process, asking fewer questions to curb error and allowing for human intervention if needed

Delivery & Logistics Op-Ed: The “Ins-and-Outs” Of The 5G Automated Experience

In an op-ed for PSFK, author Christopher Nurko explores the emerging drivers of value in retail, outlining how 5G technology can help retailers deliver excellent experiences at all stages along the path to purchase

Beauty Pinterest Enhances 'Shoppability' With Full Ecommerce Automation

Pinterest is moving to completely automate its ecommerce Shop the Look function, marshaling AI to scale across the billions of images it shows Pinners

Retail Alibaba Marshals AI To Help Visually Impaired Customers Shop Online

The Chinese retail giant is offering a screen-reading program on its Taobao platform that can scan visuals and translate them into audio to better convey image-based information to blind or impaired-vision customers

Loyalty & Membership Olay Helps Customers Track And Personalize Beauty Regimens With Digital Integrations

P&G recently debuted various connected beauty devices for multiple brands, several of which will help subsidiary Olay's customers track skin health through high-resolution selfies on its Skin Decoder, virtually trial products on the the Whips Simulator and more

Brand Activation & Immersion Future Shoppers Could Receive In-Store Shopping Assistance From An Avatar

Millie is the artificially intelligent sales associate capable of recognizing customers and holding conversations with them, offering retailers a digital alternative to human employees in the age of ecommerce

Fashion & Apparel How Retailers Like Macy's And Saks Are Using Data To Generate Guided Gift Recs

Aiming to take the stress out of holiday shopping, brands are delivering custom product recommendations both in-store and online

Advertising Lexus Markets Latest ES Model With Entirely AI-Scripted Ad

Demonstrating the potential of AI and machine learning in storytelling and brand engagement, the luxury car company created a commercial scripted by IBM's Watson artificial intelligence that drew upon 15 years of ad history from the brand

Packaging & Product Engagement Fashion Ecommerce Platform Launches Data-Driven Private Label

Last-season luxury goods etailer Yoox is joining the band of ecomms launching their own private labels with its 8 by Yoox line, designed using AI analysis to fill key gaps in its inventory and curate selections based on current and emerging consumer trends

Innovation Five Robotics Companies Driving Retail’s DTC Future

PSFK explores the innovations in robotics and AI that are helping to enable the revolution in direct-to-consumer retail

Shopper Marketing & Promotions IBM Helps Retailers Implement Data-Powered Ads With AI Marketing Suite

The suite of three tools helps retailers intake and process consumer information online to enable tailored, data-informed marketing campaigns

Food & Beverage Grocer Employs AI Fulfillment To Offer Shoppers Order-Ahead Pickup

Sedano's aims to streamline its operations while enabling greater customer convenience by employing robotic grocery order preparation at 14 locations across Miami

Health How Brands Like JC Penney Are Creating Customized Shopping Experiences For Men

Whether its apparel or health services companies, brands are using their relevant data findings to create personal relationships with consumers

Shopper Education & Assistance AI Vending Machine Curates Customers' Drinks Based On Their Photos

A Hong Kong herbal drink retailer designed vending kiosks that implement a combination of visual recognition technology and artificial intelligence to predict what a customer is most likely to want, then offers them a choice tailored to their tastes