arts

Brand Activation & Immersion Instagram Debuts First-Ever Coachella Activation With Experiential Playground

Dubbed 'Instagram Desert Chill,' the social media platform's branded house at Coachella featured exclusive access, customizable content and instagram-worthy designs

Home Furniture Brand CB2 Launches Store-Only Curated Vintage Collection

The collection of one-of-a-kind, authentic mid-century European furniture and decor is designed to enable exclusivity for Crate & Barrel's millennial-focused brand and drive foot traffic

Analysis How Brands Like Starbucks Enable Emotional Connections Through Architectural Storytelling

From PSFK's Store Experience Design Debrief, here's how three retailers are structuring their physical retail spaces to take shoppers on a journey through the brand

Fashion & Apparel Celine Debuts Brick And Mortar Redesign With Minimalistic New York Flagship

To better align with the aesthetic of its merchandise, Celine is debuting a new store look starting with its New York flagship that emphasizes spacious, high design reminiscent of an art gallery

Design The Palms High-Design Suite Merges Luxury With Function

The Empathy Suite is a concept villa from Las Vegas's The Palms Resort designed by Damien Hirst, blending extravagance with trending consumer interest in sustainability and wellness

Loyalty & Membership Delvaux’s NYC Flagship Shows Why Physical Retail Still Matters

The highly regarded luxury goods house opens its first U.S. location in New York, combining beauty, legacy and unique customer experiences to create a must-see destination for New Yorkers and beyond

Merchandising & Curation Paris Streetwear Brand Takes Basic Approach To Captivating Store Design

Homecore's Paris popup is a case study in dynamic interior store design using simple and cheap materials, referencing Newtonian physics and graffiti street art

Beauty Le Bon Marché Launches Next-Gen Store Tech Exhibit

The Parisian retailer is challenging its brands to push the in-store experience envelope with a "geek mais chic" tech-themed spring showcase, featuring everything from digital art personalization to drink-mixing robots

Retail Streetwear Store Targets Gen-Z With Social Content Creation Hub

Further blurring the lines between shopping and sharing, the independent footwear and apparel shop Pewter markets itself as a social space for customers who dream of becoming Insta-famous

Advertising BMW's Art Journey Sends Artist On Global Trek To Study The Heavens

The auto brand's cultural engagement that supports today's most promising artists is sending winner Zac Langdon-Pole around the world to study how ancient peoples mapped the stars, ending in an Art Basel presentation

Features How Heritage Brands Are Maintaining Their Legacy Through Emotional Connection

In an excerpt from PSFK’s New York Retail Innovation Guide, top heritage brands in the city are connecting with consumers using immersive opportunities, exclusive offerings and purposeful collaborations in order to revitalize their legacy

Shopper Education & Assistance CoverGirl Reinvents The Beauty Retail Experience With Times Square Flagship

Utilizing high-end technology and elevated customization opportunities, the progressive beauty retailer COVERGIRL opens its first flagship store with a fully immersive, innovative design to enable the ultimate shared beauty experience

Packaging & Product Engagement Apparel E-Tailer Lets Shoppers Create Bespoke Clothing In Real Time

eShakti is enhancing the personalization of its online cx with a tool that lets customers alter neckline, sleeve and hem length in real time

Hotels, Hospitality & Travel H&M Debuts Spring/Summer Collection In An Immersive Desert Event

H&M is premiering its latest studio collection not on the catwalks of Paris, but in the sands of Sedona, taking influencers for a three-day experiential adventure designed to heighten engagement through theatre

?>