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In-store augmented reality features animate products on virtual models and point shoppers to compatible items, bringing the most useful elements of online browsing to physical retail
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Major media brands are producing augmented reality content that adds an interactive layer to their storytelling
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Ed Bakos is the managing director of design studio Champalimaud. Ed's extensive luxury hospitality and restaurant experience, spanning 26 years, has positioned him as a leader in the design industry. His past projects have included the first W Hotel, the Belvedere Hotel in Mykonos and the Cosmopolitan Resort and Casino in Las Vegas.

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Jonathan Waecker is Chief Markting Officer at The Warehouse Group, the largest retailer group in New Zealand. Previously Waecker was the Vice President of Marketing Communications at Yahoo! Inc.

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