Arts & Culture

Analysis NYRIW Preview: How High-End Bicycle Rental Roula Serves The Traveling Cyclist

Ahead of Roula's site tour during New York Retail Innovation Week, CEO Mark Voysey explains how he built a premium bicycle brand around consumer demand for on-the-go fitness, helping provide ultimate efficiency for the traveling cyclist

Banks, Insurance & Financial Services TD Bank Supports NYC Artists Through Manhattan Arts Center Partnership

The financial institution is showcasing its commitment to community by investing $1.5 million in a west-side arts center, increasing public accessibility to art and helping fund up-and-coming creators

Merchandising & Curation Taobao Is Helping Museums Cultivate Millennial Relevancy With Custom Merchandise

The e-retailer is using historical artifacts and and art to inspire millennial-friendly products that help cultural institutions to drive engagement

Fashion & Apparel NYRIW Preview: Trunk Club Executive On Enhancing Nordstrom's DTC Strategy

Ahead of the NYRIW site visit, Trunk Club's head of office spoke to PSFK about how the personal styling and wardrobe curation brand helps Nordstrom foster direct relationships with customers with a high-touch, one-on-one service

Video Think Of Trends As Technologies

Professor at Temple University and Author Devon Powers believes that if we start to treat trends as we do technologies we'd be able to problem-solve our way through the biggest societal ills

Video Why Boomers Still Play A Big Part In Creating Culture

The generation that invented punk and skateboard culture is the most important group in the economy  argues age-visionary David Stewart

Customer Experience Journey Louvre Offers Visitors Self-Guided Tours Narrated By Beyoncé And Jay-Z

Guests can guide themselves through the Carters' first music video collaboration as a married couple, offering a pop-culture-relevant frame of reference for visitors to experience famous artworks through

Infographic A Data-Driven Perspective On Customer-Brand Relationships

This infographic provides a visual overview of the perspectives from 500 industry leaders on the current and future state of customer-brand relationships

Loyalty & Membership Learn How To Cultivate Consumer Loyalty Across 5 Key Industries

From fostering authenticity to providing convenience, here are the key steps to take for brands looking to sustain long-term engagement from their customers, detailed in PSFK's recently launched CX Playbook

Brand Activation & Immersion Do You Know How To Show Up As A Purpose-Led Brand?

A roundup of strategies from PSFK's CX Playbook lay the foundation for brands looking to build purpose-driven campaigns, products and experiences that inspire consumer engagement and long-term loyalty

Retail Selfridges Turns Its Flagship Location Into A Sculpture Gallery

The retailer is providing another reason for customers to visit the London department store with a rotating series of large-scale sculptures and artist collabs

Fashion & Apparel Neiman Marcus Shakes Up High-End Image With In-Store Art And Tattoos

The retailer is bringing artists into stores for catered services and customized clothing to attract new clientele

Advertising PayPal's Pop-Up Exhibit Was Built Using Customer Feedback

The payment platform's first experiential activation is meant to manifest its cash back rewards program in a not-so-abstract manner

Hotels, Hospitality & Travel Google Uses Virtual Reality To Help Preserve Wonders Of The World

The tech company teamed up with the non-profit CyArk to conserve historically significant sites around the world in a digital record, which viewers can examine anywhere